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Antonio Lennert, a member of EO Canada Bridge, is an entrepreneur, designer and community builder. He is the co-founder and CEO of Surf the Greats, Canada’s largest brand and community for surf education, adventure and lifestyle on the Great Lakes and beyond. Marina Byezhanova interviewed Antonio about his entrepreneurial journey and contribute this post.
When Antonio Lennert left Brazil at 20 years old, he was in search of a community. Upon arrival in California, he met his partner in both business and in life, Lucas Murnaghan, and the two built a new home in Canada.
The move to Toronto meant that opportunities for surfing, his favourite pastime, appeared few and far between.
“Canada is not known to be a surfing hotspot,” said Lennert. “In my mind, I had basically said goodbye to surfing entirely.”
After pursuing a degree in graphic design from Ontario College of Art & Design, Lennert launched and scaled a successful creative design agency, which he ran for over three years. The agency was an early foray into the entrepreneurial world—but one that took its toll.
“I love the design world,” said Lennert. “But building an agency was a complex, always-on type of business. Before I knew it, I was completely burnt out.”
Lennert exited the design business. While on a sabbatical in Costa Rica dedicated to recharging his mental and physical health, which included a 10-day silent meditation retreat, something began to shift for him.
“I started surfing again during that sabbatical,” said Lennert. “Surfing not only helped to heal me, but it reminded me of something I had forgotten: Time spent surfing on the water was where I felt at my happiest.”
Lennert and his cofounding business partner, Marcello Gortana, earned their teaching certificates with the International Surfing Association. A new vision for Lennert’s life began to form—and he brought that vision ba… Read More
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