This Business News Story Was Uncovered By Us From: https://blog.eonetwork.org/2023/04/how-to-build-the-ultimate-follow-up-system/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-build-the-ultimate-follow-up-system
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Contributed to EO by Adi Klevit, an EO Portland member who is the co-founder and CEO of Business Success Consulting Group, a team of experienced professionals who provide business owners, entrepreneurs and key executives with strategic implementation, process improvement and documentation, and long-lasting systems necessary to support business expansion. On her podcast, Systems Simplified, Adi interviewed Camela Thompson, Marketing VP at Caliber Mind, who is an expert in systematizing vital sales and marketing functions, including client follow-up. Following is a summary of their discussion.
Follow-up systems are vital for effective sales in any business. Statistics from 2022 tell us that only 2% of customers convert after the first point of contact, but about 80% of sales leads convert by the 12th follow-up. However, most salespeople give up after one attempt to contact the potential customer. This shows the power of follow-up, and it also tells us that follow-up can be difficult to implement properly.
During their podcast discussion, Adi and Camela covered why processes are critical and how they can minimize loss and increase profit—even if the business owner is a creative. Then, they got into the nitty gritty of forming a follow-up system.
Why are processes important?
Camela shared a story that perfectly illustrates why processes—particularly follow-up processes—are vital. When starting the Caliber Mind podcast, Camela landed a big guest right away, but immediately lost him because she didn’t have a process in place.
Since that initial experience, she implemented a follow-up process and has created an entire system around scheduling guests, pre-interviews, the interview itself, and post-interview follow-up. This has allowed her to produce a fantastic podcast, The RMR Podcast.
As you read this post, consider when a process could have been used in your business to save a situation. Perhaps you ha… Read More
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