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The world has become very competitive for bloggers and getting a blog post on the top SERPs has become more difficult than ever. Still, if you have created a blog site or have posted some articles on the blog section of your SaaS site or store, you must optimize it.
A well-optimized blog can drive substantial traffic, improve your brand’s visibility, and boost your engagement rate but the process is not as easy as it sounds. There are many factors that Google takes into account before putting a site or any of its pages on its search results.
In this article, we are going to discuss in detail the different tips and tricks that would help you rank your blog post on the top search results of Google. So without any delay, let us get down to the details.
What is SEO and Why is it Important for Blog Posts?
SEO or search engine optimization is the process of optimizing content and other elements of a website so that it ranks higher in the search results of Google and other search engines. When you apply the right SEO techniques, your website has a better chance of being found by search engines and presented before the relevant audience.
SEO is very important for a blogger because today Google is getting over 3.5 billion searches/day. So if you want your blog posts to appear before the relevant audience in this competitive space, you need to work on the SEO aspect. Google’s algorithms are designed to deliver qualitative and relevant results to users, so understanding and working on catering to these algorithms is very important.
Here are some of the key ranking factors considered by the search engines:
Selection of keywords & phrases.
Structure of the blog site or post.
Originality and quality of content.
User search intent satisfaction…. Read More
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