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Marketing shouldn’t be a luxury item. Yet for too many brands, that’s how it’s priced, packaged, and delivered. My view is simple: great marketing is unfairly out of reach, and the industry’s structure keeps it that way. That’s not just bad for startups and mid-market companies—it’s bad for the entire economy.
More than a decade ago, I built and sold two ecommerce companies. Then I started advising brands—big names and scrappy challengers alike. The pattern hit me fast: execution breaks down where access breaks down. Teams weren’t short on ambition. They were blocked by a market full of overpromises, inflated retainers, and long contracts that punished speed and learning.
“Over ten years ago, I just finished building and selling two ecommerce companies… And what I found was when it came time for them to execute, it was really hard for them.”
“About 99% of marketers and marketing agencies have no idea what they’re doing.”
“There’s this inaccessibility to great marketing, and I really wanted to change that.”
The Core Problem No One Wants to Admit
Most marketing help isn’t helpful. That’s harsh, but it’s honest. I saw it working with global brands like Red Bull, Verizon, and HP, and with founders building from zero. The issue wasn’t just bad ideas—it was misaligned incentives. The few agencies that deliver real results often price themselves into a tiny corner of the market. Everyone else leans on buzzwords, vanity metrics, and fine print.
Here’s the truth most leaders feel but rarely say out loud: you shouldn’t have to sign a twelve-month contract to find out if a team knows what it’s doing. You shouldn’t need a Fortune 500 budget to get smart, accountable work. And you shouldn’t be forced to pick between overpriced “experts” and cheap noise.
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