Grow your business online- Get Your Business Online Week presentation

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hi everybody my name is Stacia and i’ll be with you for the next 50 minutes to show you how you can grow your business online using Google’s tools so what exactly is this program anyway get your business online it’s a program from Google designed to make it fast and easy to get your business online we’re providing a free website from a start logic for an entire year and that includes a domain name and hosting and the tools that can help you manage your site plus free online tools and training from events like this so what are we going to be actually covering in the next 50 minutes we’re going to be talking about how you can have your opportunities for getting found on Google and I’ll cover a bunch of things including search engine marketing and search engine optimization we’ll also talk about how you can use Google’s free tools to get insight into how people are searching online and how people are finding your website and what they’re doing when they get there we’ll talk about office productivity tools including Google Apps for Business which is one of my favorites I use it every single day to run my business and at the end we’ll recap and we’ll talk about that getting found on Google insight productivity tools and then we’ll go over your two do’s and your homework from today’s session okay so let’s start by talking about getting found on Google so why is this so important did you know that every single day there are billions of searches on Google and every time somebody searches it’s an opportunity for your business to show up at the moment that they’re actually looking for you even if a very small percentage of that number of searches is actually a potential customer for you it is your unique opportunity connect to connect to them at that very moment that they’re looking for you so we’re going to talk about a few things in this session we’re going to talk about how Google search works to explain your different opportunities to appear on the page I’ll talk about search engine optimization we’ll talk about some tips for promoting your website search engine marketing and last your website on multiple devices that’s a lot of stuff to cover so grab a pencil and follow along and we’ll go through this as quickly as we can I like to start by talking about why why you actually care about this well research that 97% of online consumers are now starting that shopping process online it used to be that when you wanted to buy something you would go into a store and you would look at all of the products on the shelves to see what they look like and see which will be the most appropriate for you but now there’s this new idea the zero moment of truth and that means that before somebody even goes into a store and sees a product or calls up your business and talks to a sales rep they actually start by doing a search usually on Google to start doing that research online so even if this person isn’t ready to buy yet if your website shows up and gives them the information that they’re looking for it’s your opportunity to develop that relationship with them right at the beginning and hopefully they’ll become your customer if you don’t have a website you’re essentially digitally invisible it’s really really important more than more than ever for you to actually show up when people are doing these searches that’s why I’m really excited to be part of this program to help businesses like yours get a free website for a year so let’s go through some of the ways that you can actually get found on Google so when you go to google.com you start by typing in some words or a phrase that you are looking for at that time and that is called the search query so a lot of times people think well I did a search for the name of my business and I showed up so I’m done and that’s great that’s the first good step and I would encourage you all to go and try that out and see what shows up when we search for the name of your business but what if I just moved to your town and I don’t know any of the businesses I don’t know who the pediatrician is in town or the veterinarian or what the best Indian restaurant to eat at is so what you want to start doing is start doing searches on more generic search queries start typing in things that potential customers might be looking for problems that they need to solve symptoms that they’re trying to diagnose and see what shows up these are all really important words and phrases for your business to show up on when people are doing those searches and if you don’t you know you have some work cut out ahead of you so when you do a search you type in those words and phrases and then Google is basically going to look through how many billions and billions of web pages trillions of web pages and trying to create on the fly the best list of results for that searcher at that moment in time and that’s the really amazing thing about Google’s that they can go through so many web pages so quickly to construct this list for you and so in the center well of the page those are the organic or the natural results and those are the web pages that Google’s organic algorithm have determined are the best set of results for that searcher at that at that moment in time now it is you can’t pay Google to appear in the organic results it’s entirely determined based on the quality of that site for that searcher however you can do things to help Google understand what your website is about which can increase your opportunities for showing up higher in those results and we’ll cover that in a few minutes the next section of this page that I wanted to point out is where the advertisements appear and those can appear above those organic results and to the side of those organic results now the big differences here well first of all these are ads is that for the results that fall in that Center well if somebody clicks on them it’s free to you it doesn’t cost the website any money with these advertisement results it’s not going to cost you to show an ad but it will cost you if somebody then clicks on that ad and visits your website but these are two distinct areas of this page and both give you opportunities to show your business when people are searching for you okay so let’s start with SEO search engine optimization and SEO is basically the process of trying to make your website more visible to Google which can then increase the possibility that your site will be listed higher in those organic results when people are doing a search so what is the most important thing that you can do and the first and foremost thing to do is to add content content is what tells Google what your web pages are about and the more you have and the more relevant it is to your business the better your chances are for appearing higher in those search results now when you write that content on your web pages you want to think about what types of things people might actually be searching for what words and keywords are relevant to your business you don’t want to then write those words over and over again a hundred times on a webpage that’s not going to help but you do want to stay very focused on those sets of words that reflect how people might actually be searching for you and then if you write to those words you can help Google understand that hey that’s what this webpage that what this is what this website is about and it can help improve your chances for appearing on the page another thing that’s really important is to keep your website up to date one of the nice things about the website tool that’s part of the gy Bo program is that you have the ability to log in 24/7 and make updates to your pages and that would hold true for any website no matter what platform you’re using you want to go and keep adding content to it it does not have to be a lot it could simply be a blog where you add a post every few days or every week to tell people what’s new or to put up a new photograph of something that happened a customer shot a product shot but the more you put into your website the more you will get back another thing that’s a benefit from adding content is that it increases the chances that people will actually link to your site and that’s what you want you want to have good useful information for your customers so that if my friend Colby sees that I put up a great article that’s relevant to her business she might put it on her blog and then her friend Whitney might read it and say oh that’s great I’m going to put it up on my blog and people will be linking in to me which shows me that this page is valued valuable to people who are reading it so it’s a good thing to keep adding to your site now the first tool that I’m going to introduce you to is a free tool from Google called webmaster tools and it’s at wwws and webmaster tools provides a bunch of reports that can help show you how Google sees your website it can tell you things like what pages they’re working out what search queries brought visits to your site it also lets you sign up for alerts and alerts can tell you if there’s any kind of problem with Google reading the pages of your site it also allows you to submit a sitemap and a sitemap helps tell Google what your website is about which can then improve your chance is for getting correctly listed in that index anyway it’s free it’s at google.com slash webmasters the last thing I’m going to say about search engine optimization is that it’s important to set realistic expectations if you do create a website at WWE be but it can take time for Google to go and actually index those pages and then those pages are essentially competing they’re in the mix with every other webpage about that particular topic so it can take time for your website to start appearing in the index and higher in that index but look but the more you give into that site the more you’ll get back okay so those are my tips for search engine optimization now that I’ve kind of depressed you and told you that it can take a while for your site to get listed let me give you some tips to help you in the meantime one of my favorite ways to promote my website my products my services is email it’s fast it’s efficient there’s some really cool things that you can do with email these days you can do things like target particular groups of people with with special content you can personalize it so people know that it’s from you i if anyone’s taking my class out there you’ve probably heard about my bearded dragon her name is Eliza and I love her I got her at a pet store that keeps a customer profile on me and they know that I have a pet bearded dragon and so every two weeks they email me a coupon for 24 free crickets and it’s about $2 worth of crickets but I print that coupon out every single time and then I go into the store to get my free offer and when you know while I’m there I may as well get you know some bags of dog food and oh I think I need some food for the crickets all sorts of stuff so that using that email to get people in and to build that relationship is really important one little caveat with email don’t send too many it’s important to keep that relationship going but I don’t know how many out of you how many out there don’t know how many people are watching me is it one is it a million I don’t know but however many of you are out there you probably start your day by pulling open your laptop and then deleting the first 500 emails that you’ll never have time to read because you’ve got to do the read of your business for the rest of the day you don’t want to be in that group of emails that gets immediately deleted so every time you send an email think about the person who’s going to get that in their inbox is it something they need is it something that they’ll want to open is it something that will get them to open it the next time but if you do this right it can really work for your business now social media is another great way to develop your relationships with your fans yesterday we talked about creating Google+ pages for your business if you weren’t able to check that out you can go back and review the old review the videos you can actually download the workbook from yesterday to get that information social media is a great way to you to put that personal face that the personality behind your business it’s also a great way to do practical things like for example fill last-minute of cancellations my friend Kim hi Kim in Nashville Tennessee is a massage therapist and if she has a cancellation for say an afternoon appointment she will go to every social media platform that she uses and she’ll say I’ll give you $25 off if you take my three o’clock appointment so there’s some really practical ways to do it another thing that you can do if you’re just creating your website today or this week we’ve got your business online you may have been only using print material to run your business so now take a look at what you’ve been doing and then add your the URL to your new site there that could be your receipts that could be your business cards your estimates your invoices your packaging material you can put those stickers on the windows of your car but you want to let the world know that your new website exists now when you start building your new website you’ll think about the obvious pages you’ll think about building your homepage and your maybe your Contact Us page but I want you to also think and this applies to existing websites as well I want you to think more long-term I want you to think about not this week but next week and next month the next year why would somebody after they visited your website once want to come back because that is what you’re trying to do you’re trying to develop that relationship where someone says okay Here I am a month later and I need to know this or I need an answer to this question or I think I might need this product or service and they think to return to your website to go find that information and then again that might be adding a blog to your website with with useful information and tips that might be having your specials for your restaurant up every week but you want to give people an incentive a reason to come back to your site and last but not least invite people tell them about your site and say hey you know if you had a good experience leave a review tell people tell people about my business the word of mouth online and offline is a very powerful way to market your business okay so that finishes SEO and some tips for promoting your site let’s go to our next topic which is search engine marketing I’m not going to talk a whole lot about this because we have an upcoming session we’ll do a full half an hour talking about SEM which stands for a search engine marketing you can advertise using SEM on Google and Google uses something called a pay-per-click model or PPC and in a nutshell it means that you’re not going to pay Google for the privilege of showing your ad on Google’s web pages you’re only going to pay if somebody then clicks on that ad and visits the website there are two options Google Adwords and AdWords Express again in the next session we’ll really break down the differences between these two models they both work in essentially the same way though I’m thinking about something I want to buy something I want to learn something I’m trying to find a good restaurant here in Mountain View California I’m trying to find a clothing boutique because my shoes are uncomfortable up here so I type it in I’m like okay I’m looking for a clothing boutique and voila I see a Google search engine results page and it gives me those lists of results including those ads and I may see and at the top it says hey look there’s a clothing boutique that’s in walking distance from where I’m giving today’s shoot so I could get over there and I click on that link to visit the website to see their hours or to get their directions or to see what their phone number is so I can call them the important thing here that I that I want to drive home though is that Google’s job is to show an ad when somebody does that search and to then send that person to the website so when they get to that website it is your job it’s yours sponsibility to then make that sale that website has to get somebody in and say look this is where that information is here are the products and services that’s one of the reasons that I really like the the website that we’re offering from startlogic because it gives you these really professional templates and your website will look great but it has to be professional and easy to use because if a visitor can’t figure out what they’re supposed to do on that website then it doesn’t matter if Google actually sent them there you’ll probably lose the sale okay again an advertiser is only going to pay for the click on an ad that’s why it’s called PPC so you do the search the ad appears either at the top or on the side and then it sends them to the website we’ll do another full session on Adwords and AdWords Express if you have more questions about that and we’ll do be back for the Q&A all right last but not least in this section we’ll talk about making your website work on multiple devices how many of you out there don’t have a cell phone on them I’ll bet it’s very few of you almost everyone who comes to my classes has a phone in their pocket and some people have multiple devices whether that’s multiple phones or a tablet and a cell phone and a laptop but more and more people these days are carrying these phones that are called smart phones and they are connected to the Internet and if you look at your website reports we’ll talk about Google Analytics in more detail you can actually see a breakdown a percentage and the raw number of how many people are visiting your website from these mobile devices and I’ll tell you it is increasingly significant so not only do you need to have a website for your business but you need to have a website that looks good on a mobile device and it’s easy for somebody to use on that small screen some of the big rules of thumb for a mobile website first make it thumb friendly you know it’s kind of ironic I’ve been an Internet professional for a long time I practically you know I feel naked now because I don’t have my phone on me for this presentation but for as much as I use that phone I still have a little trial with that tiny keyboard trying to figure out and clicking on the buttons so the easier it is for that website for me to navigate by pressing with those thumbs the more likely it is that I’ll actually interact with that business another thing and I can’t believe I’m going to say this all right I just turned 40 and so it’s really true when you turn 40 released for me I have trouble reading that little screen now so you want to make sure that your fonts are large enough so people who don’t have those reading glasses on don’t have to squint or do that to actually read those screens so make sure that your fonts are large enough and clear enough for people to actually understand that information and you want to write clear concise content if you’re working on a laptop or desktop computer you have you know a fairly large screen availability to to read those words but on a mobile phone you have a much smaller screen so it makes sense that when you write your content you want to get all of the most important information up at the top back from my journalism days we would say don’t bury the lede and that’s essentially true for the smartphone audience you want to make sure that that critical information whether that’s your address or your phone number or your store hours are up there at the top where people don’t have to scroll down over and over to find that information if you want to learn more about mobile mobile advertisement mobile devices websites on mobile phones you can go to Google’s resource website it’s at www.viki /i screen okay what’s next let’s talk about getting unique insight so we’re going to talk in this section about why tracking matters to your business I’m going to give you an introduction to Google Analytics I’ll talk about Google Trends and then I will talk about Google Alerts all right you ready so let’s start off by why so look at the screen here and imagine that this entire red box represents people who visited your website and at the very bottom of the box you see that blue line and that blue line represents people who visited your website and then completed a desired action in online marketing we call that a conversion so let’s take the easiest example of a conversion if you are an e-commerce website meaning you sell products on your site you basically want someone to visit the site go and find a product put it in the shopping cart put in the credit card and then checkout and buy it and that’s it that is a conversion it can be a little trickier though because I’ll bet a lot of folks out there don’t have ecommerce sites or don’t plan to have e-commerce sites so what is a conversion for you well I’ll put it out there you need to have something because if you aren’t putting a goal for your website if you aren’t defining a goal there’s no way to measure whether or not it’s actually working for you so let’s take an example let’s say that you are a service provider here in Mountain View your goal for your website could be to have people fill out a form on your site to request a quote for services if you are a restaurant your goal might be to have someone email you to set up reservation for dinner for tonight if you were a software provider and it was a much longer sales cycle maybe someone wouldn’t buy it right away maybe a conversion would be someone to actually call you on the phone or to schedule an appointment to talk to one of your sales reps whatever your goal is your business goal you need to figure out how you’re going to measure that and apply that to your website once you do here’s where we get back to our slide the line at the bottom typically reflects the people who actually converted and so that big red area at the top those are the people that came to your site but then they left those are your low-hanging fruit that for whatever reason didn’t actually complete that desired action so here is the challenge for every online marketer it’s to bring that blue line a little bit higher so that we get more conversions from the people that actually visited our website so enter our next product which is Google Analytics it’s a free tool you can get it at WWE slash analytics and so what exactly is analytics it’s a free easy-to-use web tool that provides reports that show you how visitors actually found your site and what they did when they got there and it can measure the effectiveness of your online and your offline campaigns I used to use this way back when in my agency days when it was a product called virgin and Google actually bought the product and then they made it freely available for people and it’s it’s not a stripped-down product at all and anything it has just grown and it has become more and more powerful over the years if you advertise with Google AdWords Google Analytics as an absolute must because they have now integrated those reports so you can really see how well your advertising campaigns are doing in Google Analytics okay so what do you do with Google Analytics you answer questions and if you were to set this up it’s a fairly simple process to do so you simply create the account and then you put a little piece of code on the web pages on your website that you want to track you then go in and you see these reports now how many out there in the audience how many of you are web analysts anyone I’m guessing that very few of you are and so the most common reaction that I see from someone who’s looking at it for the very first time who’s not in the internet industry is oh my gosh you know maybe I get what these reports are but I have no idea what I’m supposed to do next with this information so what I encourage businesses to do is to approach it from a different angle instead of going into the reports and digging in and trying to figure out what those numbers mean instead think about some of the business questions that would be helpful for you and maybe a good business question is alright well I want to know what people are actually typing into Google that bring them to my website and so you can use that information to get a sense of what people are interested in if everyone who’s visiting your site is interested in this topic and you don’t have a lot of information about it it helps you figure out what maybe your next content plan will be what kinds of sections you want to build out in your website what kinds of specials what kinds of coupons what kind of offers you might have you might also see our it well when they look at the website what pages are they actually reading and you can see even where they leave those pages so you can say alright they looked at these pages but then 90% of my visitors are actually leaving here and that can give you a clue why maybe that page isn’t written as well maybe that page there’s no obvious next step for them to take maybe that is the obvious end point of their visit to the site but then you can see that all right I’m going to close up with a call to action and tell them what I want them to do next or add my phone number if you have an e-commerce website there’s some really cool built-in features where you can actually see things like how far a customer got down in that shopping cart you can see where they added the products and at what point they abandoned it and that can help you figure out where you may need to make improvements to make that checkout process more efficient so you’re less likely to use your customers and you can use it to improve your site interaction I do a lot of work for a non-profit a few nonprofits actually and when we set up Google Analytics on their websites we learned some really interesting things for one of the nonprofit’s she was absolutely certain that all of her visitors would come in to the home page of her website because that’s where all of her new and most interesting information was but when we finally set up Google Analytics we found that in actuality the most popular page on her website was a reprint of a Maya Angelou poem that was buried so deep in her web site you would have never been able to find it unless you had done a site search or you knew exactly where to go in and click on that link and so what did that tell us that told us all right well people are really interested in getting more buffer about Maya Angelou it also told us that we should not delete that page and we should also take that page and make some some obvious segues into other parts of the website so these are the types of things that you can learn by using Google Analytics and it’s free at google.com slash analytics tomorrow we’ll be talking for two full sessions about how you can set this up and the types of reports that you can access to help you grow your business online okay let’s talk about the next one this is Google Trends it’s a free webpage at google.com slash trends and this tells you not what’s happening on your website like Google Analytics but it tells you what’s HAP with popular on Google as a whole so if you can see in this screenshot what I’ve done here is I’ve actually compared to terms and that could be hybrid cars versus SUVs it could be anything that you want to look at if you are a service provider and you’re interested to see well are people looking for ventilation cleaning are they looking for HVAC tuneups whatever types of terms are relevant to your business you can go in and compare their relative popularity and the report will actually show you over time dating back to 2004 when those searches are popular on Google you can refine your results by geography as well so if you only want to look at data in the United States or in a particular state in the United States or particular region of a state in the United States you can really refine your results now this is the same web page it’s just farther down on the page but I wanted to show you here how you can also get geographical information so you can see if there are parts of the world or the country where particular searches are more or less popular and you can use that information by targeting advertising campaigns so if you know that this particular product is really popular in the state of California but not popular where LA I live in Nashville Tennessee then you might say all right I’m going to allocate this advertise advertising budget for California and this advertising budget for this product which is popular in Tennessee it will also give you other suggestions for other popular searches that are related so it’s a great research tool if you’re starting to do that initial research to figure out what people might be searching for when they’re searching for businesses like yours online again it’s a free webpage at google.com slash Trends okay if you don’t do anything else that I talked about today if this is the only thing that you get out of my session please set up a Google Alert for your business it’s free it’s at Google komm slash alerts and I like to think of this as being my own personal online PR manager here’s how it works you have to be logged in with your Google Account that can be your gmail address or if you register your email with Google and then at Google Alerts you can enter up to 1,000 things that you want to track so some of the obvious ones would be the name of your business your products or services maybe your name your employees names but it’s not limited to just that you can track anything you want that can be your sports teams that can be your competitors that can be your children your exes anything that you want to keep tabs on and then you can get an email as it happens once a day or once a week that includes the title and a little description and then a link to where Google found that new content and where you were mentioned online again it’s a free tool @ww google.com/alerts ok so let’s talk about the last topic last but certainly not least office productivity tools and in this section I’m going to be talking about Google Apps for Business this is a tool that I use every single day of my life for both business and for personal use it is available at www.iowadnr.gov computers out there and your stuff all of your stuff your documents your emails your contacts they no longer live on that one individual device my sister lives in Sacramento I hope you’re watching today’s this she actually spent several years in the rain forests doing research and one of the things one of her challenges at that I was it was way back in the day and there were cloud computing wasn’t in use at that time and she would actually carry around her laptop clutch to her chest hoping that nothing happened to it because she had years of research on it and if something happened to it then that would have been really a terrible thing as far as her research went now if she was going to be doing the research again it would be entirely different because as long as she could get access to the internet she could actually store all of that data up in the cloud and so if you know it rained on her laptop or a jeep ran over it which it actually did happen at one point it did the laptop did survive but if that happened it wouldn’t matter as long as she could get to another computer there are another device that had internet access she would be able to get all of her stuff back ok so let’s talk about five reasons to use Google Apps first of all your work is always backed up I I don’t know how many of you out there have had that terrible thing happened where your hard drive may have died that actually happened to me this holiday season and thank goodness I had backed everything up because my computer was completely fried if that’s happened to you it doesn’t have to happen again because now you can take all of those documents and store it securely in Google Apps for Business and if your computer does die you can go and get your stuff as long as you can get any other device grab someone’s smartphone their tablet their computer all you need to do is log back into your Google Apps for business account and all of your stuff is there collaboration is very easy I work from my home office in Nashville Tennessee and all of my colleagues are all around the country a lot of my folks the folks that I work with are here in Mountain View California some of the folks I work with our in Ann Arbor Michigan or Des Moines Iowa but we are all basically able to work together as if not only as if we were in the same room but as if we all were working on the same computer because with Google Apps for Business we can now easily collaborate on any document if Whitney is working on a document I can actually see her when she hasn’t and I can watch her type it in I can communicate I can chat with her right on that document I can create a version history so if I accidentally overrode sorry wouldn’t he have I over wrote something you put in there I could then go back and get it so I didn’t overwrite her work so it makes that whole process of working with a team very very easy now the fourth benefit of Google Apps for Business is that it’s private and secure this data belongs to you one thing I’ll talk about security though is that it’s secure assuming you have a good password I’ll just put a little tiny plug in there for Friday 15 it’s our resources section at gyb o comm and we actually do a lesson on password safety unfortunately the most common passwords that are being used in the United States include things like password and one two three four five and one two three four five six most people out there and up until i embarrassing lee recently including myself most people use the same password for every single website that you have an account with it’s really important these days to have a very secure password that you keep private and that you don’t use across multiple websites so you can go and watch our Friday 15 lessons for some guidelines of how to create a great password that will keep your data safe and last but not least for Google Apps for Business it can save you money let’s go into the pricing for that okay so the first thing is that you there’s there’s a no commitment 30-day trial you can go in you can sign up and you can try it out and see if you like it if you do like it and want to continue using Google Apps for Business the pricing after that is five dollars a month per person or fifty dollars a year per person and within your organization you’re not limited so you can have one person you can have a thousand people whatever makes sense for your business every single account gets a lot of storage you get 30 gigabytes of email storage now it’s kind of hard to wrap your mind around how much that is how many emails does that actually include if it gives you any context I am an Internet professional I get a gazillion emails every single day many with very large attachments and I think I’m only using 11% of my total storage at this point years into it so it would be very difficult for you to actually use up that storage and if you do you can buy more at a very reasonable cost another thing that you get is 30 gigs of drive storage so the thing that I want to sort of a break or differentiate is the difference between Docs and drive within Google Apps for Business you have your documents which I’ll show you in a minute but you also have a place where all of those documents are kept you can also keep things like your images and other files and so think of that as sort of that overall storage folder where you keep all of your stuff and again you get 30 gigabytes of Drive storage included for as part of that account now with Google Apps for Business you get 24/7 support so you can call you can email and there’s a 99.9% uptime guarantee it’s a service level agreement it basically means as long as you can get to the Internet you can get your stuff one other thing to put out there about Google Apps for Business is that there are special editions for different types of organizations education government and nonprofits so if you are a non-profit in the world you can actually go and apply and you may be able to get Google Apps for Business for free for your nonprofit it’s at google.com slash nonprofits okay so let’s look at some of the apps the first one is Gmail I’m going to bet the just about every single one of you out there has either used or seen Google’s email program which is called Gmail and you know that because your email address ends with an at gmail.com now with you if you’re going to use Google Apps for Business it is still going to use that Gmail platform that software that you’re familiar with but there’s one big difference with Google Apps for Business you are now able to then associate your own domain name with it so instead of the email being from Stasia at gmail.com it would be from Stasia at stasia’s bakery comm and all of the folks from outside unless I told them would have no idea that I was using Gmail or Google Apps for Business to power my business so that’s the big differentiating factor and I believe that it actually does make your business look that much more professional that much more technically savvy to then be using that web that email address that is connected to your website domain name so that’s the first big benefit from using Google Apps for Business the second is the are those documents that I referred to now with Google Docs it’s going to give you the ability to import documents made from other types of software to create documents from Strat from scratch and also to export documents so say for example you made a document in Google Apps for Business you could then export it as a Microsoft Word document if you wanted to and includes things like word processing and spreadsheets and presentations forms and drawings and just like I said before with all of these it’s a very collaborative tool where other people can go in and work on those documents with you now you still have control you’re able to keep a document private to yourself you can share it with particular people you can share it with your entire organization or particular people outside of your organization or make it public to the world so you really do have very granular control over who’s going to be able to see and edit any of the documents that you then create within Google Docs alright last but not least is Google Calendar and Google Calendar I’m assuming that many of you have used it before I really like this tool because it really pulls together a lot of the things that you’re using in Google Apps and some stuff from Google Plus so now when I schedule a meeting with the folks that I’m working with I can first of all I’m going to create an event if those folks have shared their calendars with me I can actually look and find available times appointment slots when none of us have a conflict when none of us have an existing meeting and then I can send out an invitation to all of those people to say hey can you meet today at 3 o’clock central to Pacific Standard Time I’m from Central Time I can also do things like attach documents that I have stored in my drive so I just showed you in Google Apps for Business how I could make that word processing document I could then add that to my inventory invitation so now when everyone joins that meeting at 3 o’clock they don’t have to go off to email that document separately or they don’t have to look for it it’s part of that calendar invitation another thing that I can do is I can create a video I can schedule a video to automatically happen so if the the folks join me have a web camera and most people do built into their computers it can launch straight out into a hangout we can have a video meeting looking at the documents that I created in Google Docs and I’m sharing that way so all of these products integrate really really well so that is why I love Google Apps for Business you know if you’re not sure about it try it it’s free for 30 days and you at that point there’s no obligation you don’t have to put a credit card in to try it and if you want to continue it’s been just $5 a month per person or $50 a person per year okay so if you want to learn more or if you’ve got questions about it you can go and register for a webinar it’s on the apps website the URL is google.com slash apps and what you want to do is click on the webinars and events tab which is at the top and click down to the resources section and from there you can then see all of the training events that they have set up and you can register to go in and learn more if you want to learn more about Apps for Business Whitney will be leading a Q&A at the end of today’s session and so write down the questions that you may have and we will be happy to answer them you can also start sending them in through our website alright so let me give you a recap of all of the things that we covered today we talked about getting found on Google so here’s your first homework assignment I want you to pull up Google and I want you to start doing some searches do a search for the name of your business and see what shows up then try searching for your products and services and see what shows up search for things that a potential customer might need or want that your business can provide and see what shows up these are your competitors these are your online competitors and it may be a completely different set of competitors then your offline set so this is where you want to start building that list of places where you want your business to appear if you haven’t yet created a website and you can’t and you’re not showing up at all the two things that you can do to get started the first quick option is to create a Google+ page for your business and the second is to visit gyb o comm and create a website that you can get free for a year and those are going to start improving your opportunity for showing up when people are doing those searches you can look at Google Adwords or AdWords Express Terry will be covering that in the next session to explain the differences and to show you how that can help you grow your business and also don’t forget grab that cell phone grab that smart phone and do a take a look at what your website looks like if people can’t see it can’t navigate it can’t figure out what to do that you are going to lose potential customers if you’re not a mobile-friendly website okay the second homework assignment is to get unique insight and the three things I want you to do first of all try out Google Analytics again you can create your free account at google.com slash analytics all you’ll do is put a little piece of code on all the pages of your website and then you’ll get those great reports to show you what people are looking at and how long they spent on your website and what they typed into Google and other search engines that got them there try Google Trends to do some analysis some comparison about what people are actually searching for online and Google Alerts again if you don’t do anything else for today please set up a Google Alert so you can track what’s being said about you online your third set of homework assignments is to try out Google Apps for Business if you’re not sure try one of those webinars you can sign up for free at google.com slash apps again under that resources tab and you can see what it’s all about there you can go to the support forums and you can see there’s lots of information about migrating your system your email your data into it and again you can try it for free for 30 days with no obligation okay now tonight if you are thinking about all this and you want to try some of the tools out the first thing that you’ll need to do is to create a Google account if you don’t have one already a Google account if you have a gmail account that’s automatically a Google account make sure that that’s the gmail account that you use for your business some people have a personal gmail account and some people have one that’s just for business so when you go when you create particularly like your analytics or your AdWords your app for business or your Webmaster Tools account you want to go in and set that up with your business account if you don’t have one already you can set it up for free at google.com slash accounts and you don’t have to use a gmail address if you already have an existing email address that you use with your business with your other domain name you can then register that as a Google account and use that to sign-in okay so now that we’ve covered that step here is your last slide where I’ve listed all of the resources of all of the products that I’ve talked about today so if you’re up at night thinking about oh Stasia went over that tool and it was so great I can’t remember where to find it pull open your workbook and go to this slide and I’ve listed all of the URLs here to help make it easy for you to find it if you’re interested in trying out Google Adwords or AdWords Express which we’ll be covering in more detail in just a few minutes you can also get a free consultation and set up by calling eight five five six zero seven zero four two six okay and with that my name is Stasia and thank you so much for staying with us and being part of get your business online week and I will talk to you soon you