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Let’s be honest: real growth hurts before it helps. The bills arrive long before the payoff. That’s not a reason to slow down. It’s a reason to plan better and think bigger.
My stance is simple. Great companies choose bold goals and fund them with discipline. Playing it safe starves momentum. Chasing vanity growth burns cash. The win lives in the middle—big ambition, smart math, relentless execution.
The Real Cost of Growth
“You don’t spend the money today and make the money today.”
Marketing, hiring, and product bets show up on the P&L today, while revenue lags. That timing gap scares leaders into shrinking their vision or, on the flip side, encourages reckless spending. Both miss the point. Cash flow is strategy. Every growth push needs a clear path to payback, a timeline, and a throttle to speed up or slow down when signals change.
At Hawke Media, we’ve funded growth in phases. Test, learn, scale. It sounds simple, but the discipline to cut fast and double down faster is what keeps the engine running. Earlier in my career, growing Ellie.com to a million dollars in four months took the same mindset: push hard, track harder, pivot fastest.
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Why a BHAG Matters
“I love that you have a BHAG, a big, hairy, audacious goal every single time.”
“It’s not about my personal wealth… we want to dominate the marketing world.”
Big goals are not a slogan. They’re a filter for every decision. Small goals create small choices. A BHAG forces sharper thinking: Are we building the best team? Are we choosing channels that scale? Are we measuring what matters? Without a huge target, growth plans drift and teams lose the plot.
There’s a reason we set the bar high at Hawke Media. The goal is to be the best at what we do, not just better than last… Read More
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