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Every
time you send an email, you just have a few seconds to impress your potential
client and persuade him to continue reading. Some cold emails might get marked
as spam, but you can work on your email marketing strategy and increase your
sales.
Scope Leads debunks the myth that the concept of cold emails doesn’t work. The statistics show that some companies get up to 29% response rates using cold emails only and so can your business. Check out these 10 tips on how to reach out to potential clients via email and get better results.
#1 Write your
client’s first name in the subject line.
Your
potential clients will definitely make an effort to read your email once you
use their first names in the subject line. They will be interested in learning
something that is connected to them. Also, they might think that they have
already met you.
#2 Show your
personality
You
can introduce yourself and explain what you are doing in the first sentence of
your email. You can add your company contact information at the end of an
email. Don’t write: “My name is John Smith, I’m presenting the ABCD company.”
It kills your clients’ interest, and it is not engaging.
#3 Keep it short.
When
your potential client sees that you have sent him your thesis via email, he
will delete it immediately. In some cases, he will even report spam, so you
will never hear back from him. To prevent it, make it look simple. A few lines
that can briefly explain your mains points will be just fine. Respect the time
that your client gives you.
#4 Be helpful.
Don’t
sell your products or services straight away. Instead, you can show your
clients that you are familiar with their needs; that you are a trustworthy
person who knows how to solve their problems.
#5 Ask a question
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