This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/05/24/how-artificial-intelligence-will-increase-your-business-roi/
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by David Kosmayer, CEO and Founder of Bookmark.com
With endless technology available at the touch of a finger, it’s never been easier to run your own business. However, to be successful, you need to know how to set yourself apart from your competitors and increase your return on investment. This process starts online, where an intelligently designed website makes all the difference.
To make your website stand out from the crowd and to ensure you’re turning visitors into paying customers, you need artificial intelligence.
Here are the ways in which artificial intelligence can help improve your website and increase your ROI for your business.
Better Testing.
Artificial intelligence makes it easier to optimize your website through testing and analytics. It not only takes the guesswork out of the equation, but quickly assimilates best practices by utilizing advanced testing and core engagement metrics.
Advanced Testing.
AI-powered testing does not suffer from the limitations of less advanced A/B testing mechanisms. Whereas A/B testing can only focus on one asset at a time by pitting two variables against one another, AI can run multiple tests simultaneously.
A/B tests function by dividing traffic into two groups, which each experiencing a different variation. The winner of the test is the group that receives the most engagement. Not only is this testing time consuming, but it also limits you to testing a single website asset at a time.
When you use machine learning, you can run multiple asset tests simultaneously. This has far-reaching advantages, as it means you can test your marketing funnel in its entirety, instead of having to focus on one variable of one section at a time. In short, advanced testing equals an untold number of testing… Read More
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