How to Buy and Flip Niche Websites

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hey everybody I’m Jim and this is Ricky and in this video we’re gonna talk about buying and flipping niche websites we this is on the mind because recently we bought ducted that done dirt bike tips and picks calm which had 30,000 page views a month and we moved it over to dirtbike planet.com and so in this video we’re gonna talk about what we look for in buying a niche site how much to pay for a website how to find them and then once you buy a website that you’re gonna flip how to make your money back fast you know we’ve had good and bad experiences with this I bought knife up calm for $32,000 and literally in two hours I sat down to the computer I flip some switches because I knew there was some major problems with this website and like within two months it started earning over five thousand dollars a month so I earned back my investment like lightning and since then I’ve earned it back who knows maybe ten times since I bought it that’s what we want to do this is awesome so we want to show you kind of our process for being that so first thing let’s talk about is how much should you pay for a website how do you value a website Empire flippers who is a good reputable broker for websites the way they value a website and this is kind of the way we look at them too is we look back at the previous several months they’re looking at twelve months even of income now so 12 months of net income from the site profit from the website okay they’re gonna take the average of those twelve months and multiply it by a multiplier depending upon if the site’s growing if it’s shrinking whatever that multipliers usually somewhere between about twenty four and thirty eight okay and it just depends on how good it is I mean if it’s just rock solid you know you have you have people like on a recurring payment like a membership site or something oh those are gonna go for a higher multiple you know if things are really squirrelly in your numbers each month that was nice then if people are going to be less likely to buy it buy it so that’s gonna give you kind of a range of numbers to look for usually somewhere around 30 is pretty pretty normal multiple so if my websites earning $1,000 a month it’s gonna sell for about $30,000 all right how to find websites to buy this is the real difficult part of this if you’re just starting out go to Empire flippers com go to I mean you could use flipper but we just find so much Empire flippers is much more vetted you can get scammed ons on Empire flippers you can I have been but I generally feel safe buying it the company is rock-solid but you know they do their best for due diligence and sometimes a bad one slips through so it’s by no means guaranteed but I really like the company and they’re doing a good job so you can just go to their marketplace of websites that are sold that are being sold so we want to kind of shop for one with you right now and we’ll show you kind of the things that we look for that make us say whoa let’s put some money on this let’s buy it alright well I’m just gonna click around one random one this is in the kitchen and bath niche it doesn’t tell us what the actual dot-com is until we pay a deposit on it and then they’ll give us all the information they don’t want people to steal people’s ideas and stuff okay so these this is the graph of income and pageviews and everything for the website so when I look at this the number one thing that has me concerned is look at this graph I mean it’s growing really fast which a lot of people would see is a good thing honestly to me bad thing I don’t want to see growth I don’t want to see a downturn what I want to see is just flat line when it’s flat line it’s consistent that means you can pretty well rely on if you just are patient enough you’re gonna get your money back yeah well you don’t know what that growth is did they do something that causes a spike that’s going to go away next month or is it just because of the website so knew that that their traffic is just hit that growth curve okay and this would sell for at least several more months and this website was made in August 2016 that’s not old enough it’s not an old enough for me I want to see a website that’s at least 2 years old before I’m gonna buy it that most of the content has some age to it like a fine wine which is funny because you never drink wine um but the reason that I want to see that is because just things change during that first year you don’t know what’s happening I want to see white wine if I’m buying a website I don’t want to pay for somebody’s spike that’s gonna go away I want to see flatline that’s that’s really exciting to me when I can see that the other reason is we’re that we were looking at these and I mean you see so many of them that are just all over the map when you look at these like look how squirrely that is spike in traffic here this brownish line is traffic it spikes here again and then whoa what’s going on it just does it you see them all over it doesn’t comport we’ve owned so many web sites now and it doesn’t comport with what we normally see usually we see traffic go up on a slow graze then it’ll Plateau if you’re not out in content usually for a long time and then after a period of years it’ll start to slowly go down we aren’t seeing this in our in our graphs very often and so when we look at these we say hmm you know did they do this um crazy link building campaign spam this all over social media for a couple months I don’t like that I just don’t know okay so but Empire flippers I think is a very solid place solid place to go another place to look is just looking for old blogs then this is how we found her by tips and picks calm right I was just I was interested in creating a niche site about dirt bikes and I happened upon one that said this blog is for sale and I was like yes it was like awesome so it was listed I was like 10 under $10,000 one of 10,000 and we offered 6750 is what we bought it for honestly we could have got it for less I think but we were so positive we could make and I make an income off this that it was gonna be turned in our favor we didn’t want to like get into this negotiation and kill the deal because I mean with 30,000 page views a month he was earning $3,000 a year from it that’s nuts you should be earning $1,000 a month if you have 30,000 pages you just should so we knew we could do this and we just didn’t want to lose it on some dumb negotiator yep so and that was funny too because in that case is he had a contact form to go by the site and and we fill out the contact form didn’t hear anything back so what do we do we went to who is calm and we did a search to find out who owns the website fortunately he hadn’t paid for you know domain privacy so yep anybody can do this okay you can search just who is calm and yep you look up income school I think we got domain privacy on there so it’s just gonna show up is but usually it’ll show it’ll say this is owned by Ricky Kessler his act here’s his email is yours never so we emailed the guy directly okay and this guy had been sitting on this web site waiting one or even nobody was yeah he said he was selling it for two years yeah nothing and the contact form was broken in fact we bought it a week later on Facebook somebody sent us a message because we took over the Facebook page to saying hey I’m interested in buying your website and I was like oh sorry we just bought it I’m gonna take that down it’s like yeah I think your contact form is broken we looked in the logs and we found out where those contact forms were going lots of people had shown interest in the website so the guy candidates that was and some of them had offered 20,000 yeah so but okay so here’s the thing the more on that story is if you find an old blog that has not been updated in at least a few years and you think you know what this is something I’d be really interested in all that I could take this content um I don’t know what their traffic is but but I can take this content and I could run with it it doesn’t look like they’re doing anything with it go look up the owner on who is and just say hey I want to talk to you about buying your website you interested yeah and and what I would recommend with that is do not email because I’ve tried this so many times and people just think you’re a spammer yeah so usually what I’ll do is I’ll look them up and I’ll find their Facebook profile and I’ll message them and I’ll say hey I know this is kind of weird I don’t want to offend you or anything but I really into dirt bikes I just got one for my kid and I’m also a blogger you know I just love to take over the blog you’ve done an awesome job with it would you have any interest whatsoever in selling it you know just make make it super clear that you’re an actual human being yeah and then you stand a much better chance I’ve never had somebody respond to an email so I’ll find their Facebook profile or you know you get your your I know who is we were texting the guy yeah we wanted to buy manliness calm yeah oh my manliness dog dog and we texted him back and forth and he just wanted too much money yeah but text Facebook don’t email yeah all right so the next thing that we’re looking for in a website other than that rock-solid consistency and oh and also when you’re doing that go get similar web this is just a browser plug-in that I have you can see it here so go to whatever website you do and if you just wanted approximation of how much traffic they have look on there it’s not gonna be on but it’s the best tool that I found you know if it says 200,000 it could be anywhere from 100,000 to 300,000 but it’s in the moment Lee who is calm gets about two million they probably do so and so yeah just get an idea of the traffic see if this is even worth buying but but it’s awesome when you can do this the other thing other than age we want a little bit of age to the domain name and then the one that we’re that’s exciting to us that puts us close to the Buy button is when there’s low-hanging fruit for example usually this happens when the traffic is high traffic low income yep high traffic low income is beautiful because you can just flip switches for monetization you know they haven’t incorporated ads on the website I’m gonna go to ad throg com I’m gonna sign up but I’m gonna get ads on the dirtbike six tips and picks didn’t have a single link to Amazon come on when we saw that there was no Amazon Associates really yeah so when there’s some kind of crazy low-hanging fruit knife up com had 200 orphaned pages you they were written on there but there was a mess up with the WordPress theme that you actually couldn’t navigate to those pages and so it was just orphaned content is like some of course I want that because I can flip a switch and it’s done so if there’s a low-hanging fruit it puts me really close to that buy button because there’s always the possibility and we’ve done it a couple we’ve done it where you make a change and you got your money back now so it’s really nice the red flags to look for for me our link scariness if there’s been any kind of pbn used to build up the domain they’ve obviously done some backlinking for this website I’m probably out unless it’s really light just because I’m playing the long game I don’t want to crash and burn website I want something that’s going to be around for years and the Google isn’t gonna deactivate all the sudden we’re playing the long game yep yeah that’s really one of the big and we’ve already kind of pointed out some of the other ones big spikes in traffic spikes and drops in income and then also we mentioned the very sudden growth at the very you know the last month of July they’re just you know why would you sell right when you’re starting to take off unless you think it’s gonna go away yeah most people are excited by that they say well look what its gonna be the next month they they put that they connect the dots they’re like oh look what its gonna be the next round going upward not necessarily usually there’s a problem if that’s happening all right so now why would you buy a website why would you sell a website so find the website I think is a little bit more obvious okay you you want to get a consistent income now maybe you’ve got some cash and you have access to some money or you want to work on building up a portfolio especially if you see some low-hanging fruit or a site that has a lot of potential to flip absolutely you know build up your network of niche websites lots of good reasons to go buy a website it’s going to be long term passive income mmm-hmm there are also reasons to sell I used to kind of be of the opinion that you’re just dumb to sell a website if it has consistent income but you know some opportunities have come up that it’s made sense for me for example I sold pontoon guide calm rock-solid site I knew would be earning income for a long time but I sold my boat and I wasn’t really interested in boating anymore so I knew I wasn’t probably gonna be writing any more articles now I could just ride on what it had done but it was also the end of a season so the income was really good right at the time and so I knew who would sell for a pretty good amount and it did and so for me like you know it would have been fine to keep it but it kind of made sense to just get the money right then and then I took that at the end of a year and I just chucked it straight into my investments and now it’s gonna be earning compound interest as I put it in mutual funds so there are times that selling a website makes sense to me though it makes more sense to start with selling websites when you have a portfolio right if you have one website mmm-hmm I don’t know if it’s really gonna make a lot of sense unless you just you know that had this website’s going down and then it’s I don’t know you’ve got to become an honest with the guy who’s buying it right if you know if you have some kind of special knowledge about why it might be going away so so that’s buying and selling websites if you’re interested in buying a website find something you’re thinking about you can go to income school comm and click on niche site school generally this is for building a website but we you really can use the exact same thing if you’re buying a website and starting it that way you’ll get a consultation from us we’ll go through the website and help you look at some things and also the the 60-day email program of what to do to build a site that’s exactly what we do when we build it but when we buy a site and we want to improve it flip it exactly that’s what we’re doing right now with dirtbike planet.com so I hope this video was helpful if you can find a site to buy it really it’s fun because you don’t have to wait the painful eight to ten months waiting for traffic so it’s fun if you can do it often expensive but you know you look around and sometimes you find it steal the deal and if you do jump on it thanks everybody we’ll see in the next video