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If you’re like most businesses and brands today, chances are high that part of your overall marketing strategy involves creating content that is both valuable and highly engaging.
Content marketing is one effective strategy to grow your brand and improve conversions.
Although creating a content marketing strategy can often feel overwhelming, the production of consistent quality content doesn’t have to be as difficult as it seems.
Have the right systems in place and use the most effective business tools for improved collaboration to significantly improve your overall content marketing strategy.
Here are a few tips for creating a content marketing strategy that works.
Know who you’re creating content for.
When developing your content marketing strategy, it’s important that you and your team get crystal clear on who you are creating content for.
HubSpot finds it helpful to really dig into your target audience: “Who’s the target audience for this content? For how many audiences are you creating content? Just as your business might have more than one type of customer, your content strategy can cater to more than one type of reader or viewer.”
It’s important to use data-driven decision making when figuring out who your audience actually is — so that you can create useful content for them. To make data-driven content decisions, you’ll need to know how to use some basic digital marketing tools. For example, you can use Google Analytics to inform what kinds of visitors are coming to your website.
Brent Trotter, content strategist at Clique Studios, writes, “[data-driven decisions] keep you concentrated on the right people.” He writes that businesses should create content for their real audience — the audien… Read More
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