This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/05/11/how-to-drive-online-sales-with-a-printed-catalog-in-2019-and-beyond/
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In this digital era, businesses mostly prefer online marketing over offline marketing. This is mainly because it is easier to find customers online. However, the trend for offline marketing is far from over.
Catalogs were used as primary marketing tools a couple of years back. Even in this day and age, businesses can boost their sales and enhance their sales with printed catalogs; they are considered as a direct form of marketing. Catalogs are basically designed to give customers an insight into your business. It consists of all the products and services that you offer, details about all your online and offline stores, and all the contact information. A catalog can be browsed through at leisure and keep customers engaged in a different manner when compared to other marketing channels. Additionally, with catalogs being easily available in common areas such as cafes, libraries and coffee tables – they have a higher potential to reach out to a wide range of new customers.
If you own a business and are trying to boost the sales with a printed catalog, here are some things for you to keep in mind.
Who Will Your Catalog Reach Out to?
The first thing that you should consider is the audience that will receive your catalog. It is not necessary to send a copy of your print catalog to all your customers. Instead of adding all your products in a single issue, distribute your products into smaller sections for different groups of audience. Understand what your customers are looking for before sending out the catalogs. For instance, if a certain set of your customers are interested in fashion, it wouldn’t do any good to send them a catalog featuring products from your sports section. Instead of that, sorting your clients and sending them catalogs based on their preferences gi… Read More
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