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Written for EO by Danielle Canstello, a member of the content marketing team at Pyramid Analytics.
Social media is an ideal way to engage with customers and potential customers, and drive people to your business site.
But that doesn’t make it simple. There are plenty of potential potholes in social media marketing. Maybe your Facebook page is popular, but your Instagram account isn’t. Perhaps you’ve noticed that your competitors have been amassing followers at a higher rate than you.
Don’t despair! Follow these guidelines to improve your social media marketing efforts.
DO Set a Strategy
Just as in every other aspect of your business, you should begin by developing a strategy.
With social media, a sample strategy would include your goals, your target audience, your key messages and the amount of time and budget you or your team will spend on social media. It can even get right down to creating a schedule of posts, including the best time of day to post.
DON’T Spread Yourself Thin
With a strategy in place, you should be able to determine the best social media platforms for your business. It’s OK to start small. It’s not OK to set up a profile on every available social media platform, and then fail to post to those platforms consistently.
For instance, let’s say you sell cupcakes. This means your business marketing will be heavy with photographs and images of your beautiful, tasty cupcakes. In that case, it’s best to choose a media platform that showcases imagery—for example, Facebook, Instagram or Pinterest.
DON’T Forget About Follower Numbers
Part of your strategy must be boosting your follower base. That means actively working to increase the number of followers by promoting your so… Read More
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