How to Make An Affiliate Marketing Business Plan in 2019 [Tutorial]

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what’s up everybody it is Colin here and welcome to this video and in this video I’m going to tell you how to make an affiliate business plan slash strategy a long-term goal because I’m inside the AFK forum right now it has just launched and Doug has a really good question so let’s go over the question he says hey Colin I’ve created this threat to hope to create a subcategory of affiliate business I’m interested in hearing how other affiliates are creating and establishing a business in the affiliate and CPA industry I understand that I have to put the effort in and learn CPA by churning and burning campaigns I’m totally fine with this and it actually excites me well that’s good but I want my time on the hamster wheel to help me acquire the skills and strengthen to stay online for my lifetime which is a pretty interesting thing to combine lifetime and churn and burn in the same sentence but I will elaborate on that later on so Doug also says currently I’m finishing off some SEO affiliate sites which does not excite me but I have time and money already invested in I would like to create the skills and CV I don’t know what that means to take on some small select clients in the facebook industry to supplement my income and allow me to go full time by the end of the year which i think is a good strategy I’ve seen your hustle I’ve seen your hustle in the Facebook group you are on the right track you show compassion you show passion for this industry which is really important once again I’m really keen to hear how yourself and other affiliates are create business plans and targets to hit to create freedom which for me I was like being a work from home dad they can travel and work between Australia and Asia for the next 20 plus years how does it make sense Cheers doc disco aka Doug aka disco thanks doc so I’ve told him already I would make a video on this and he agreed so that’s why I’m showing you this the FK forum is a Members Only platform and is not free if you want to join there’s a sign-up link in the description down below basically I’ve prepared a very interesting story on this so I have canva ready where I have a small presentation of one slide with a lot of topics which I will go over but to elaborate on what he’s saying I didn’t have a business plan when I started I basically winged it all the way but I’ve always had the same strategy in mind a strategy which is found on affiliate marketing principles I will always stay in this industry however my goals are I would say very different than from the normal affiliate so let me just grab this so I can show you guys what I mean so to make an affiliate marketing business plan a business plan mainly shows what exactly you have to do and how you’re going to do it it’s a plan that will a hundred percent change along the way because never never everything never does anything ever happen according to plan there’s always some hiccup some changes and that’s a good thing because through the struggle we learn and that is the first topic which is usually one of the most important aspects of a business plan estimated revenue – estimated cost an overview of in cash flow statements so if you know the cash flow is one of the most important business strategies for the short term and the long term it will usually be split up in quarters even months dates months weeks days basically in that process that is one thing we’ve I’ve done from the beginning so when I started my business even when I was doing drop shipping I’ve always had my eye on the cash flow consistently it is one of my favorite features of doing business it is one of the most important elements to keep your eye on at all times even if you have sufficient cash it means cash that is in your business is that capital money that is not making money so you either have to invest you have to loan the money to somebody else to get interest but money has to move around else it’s worthless so cash flow I would say important include that in your affiliate marketing business plan how you would do this basically think of an estimation so let’s say let’s say you do sweepstakes what I do so we’d say in my first birthday I want to launch two campaigns one campaign will in three days if it’s a good campaign will result in nine leads yeah so it’s all mathematical one in ten campaigns actually success this most of them will perform less so let’s say most of them will bring in three leads so you do an average of four leads per day over seven days which is per day for per 7 days it’s 28 and times 4 is per month and times the 3 then again is per quarter obviously as soon as your business grows maybe after one quarter you’re going to do 10 leads a day so what I do is I just go in Google Drive I use the formulas and I make an entire cash flow state sheet which I break up in parts so you know how the formulas are all linked together so if you change one thing everything changes then I change per week I do a different formula so if something changes I don’t have to rewrite everything I can just change one line and it updates for that single week which is very important so basically you want to see outgoing payments you want to see income going payments incoming payments overall I would say the more you plan ahead the more fake the numbers are going to be but at least have a target so I set my target really high this year it’s 1 million dollars in revenue over all my business ventures combined which is a lot of money but I’m well on track I would say for my first year I set the goal at ten thousand a month I didn’t hit it until last year and then from there on it moved every fast so usually 10k a month is the mark when you can quit your day job and really go into business full-time it’s an important milestone because usually on words from 10k a month your growth and your yeah mainly the growth and the cash flow usually moves quickly so goes up very fast I think it tooks me it took me with CPA took me six months to hit 10k and to hit 100k only took me one and a half months later can you imagine so basically you have to figure out a system and then after what you have to scale the system so you talked about churn and burn which basically means launching campaigns find a winner scale it until it dies out and then repeat what I look for because that gives me a lot of stress I’ve done that it’s not my preferred way of doing business so my business plan right now my strategic approach would include longevity and stability I have done I have sent networks up to a thousand leads per day and then two days later only a hundred or maybe fifty and then two days later 600 and then down again for them to research the quality and payout bumps everything it’s very difficult for you it triggers the algorithm all the time spent goes up spend goes down at account gets banned left and right what I notice is if I’m in this for the long term if I look for stability then it’s fine it gives me way less stress and that is something where I say business goals it is really important for me to have a limited amount of stress because I have a lot of other moving parts that require my attention all day long in that sense it would be that if cpa would give me too much stress i cannot focus on the other moving parts and if you don’t focus on the moving parts some of them will leak some oil and then will catch fire and then you’re so stability will bring a reduced amount of stress stress will always be there in business but a reduced amount and the longevity is just a long-term goal to keep the stability there because if there’s no stability your longevity will fall apart as well you will be well going bankrupt at the one month and then flourishing the next mouth and back and forth that’s basically what what happens with blackhat I would say they make a lot of money in one mouth and then they cannot make any money for three months we get an algorithm got updated or their software doesn’t work and then they make a lot of money in one month and it can still be a very very profitable business model it just doesn’t have my preference because it’s a lot of stress if you’re not stressed doing that then meant that you could make a lot of money that way so there’s a distinction in your business plan between an agency and a one-man army so if it’s just you then you control everything right then it could be you and a lot of media buyers who are from across the globe so you’re just hired digitally you don’t have an office like me so I have media buyers on my team if I need them and they are just I just hire them digitally all right they know what to do they’re trustworthy mainly they all run their own business but below 10k a month and I know they can bring the results so the other hand is the agency that’s me that requires a very different business plan is usually required venture capital or like more business owners so maybe you have to split up your shares of the business what happens is when you do an agency you would have to hire an office and probably put 20 to 50 employees in there it’s a whole different ball game I wouldn’t then then you have like a CPA agency pushing maybe up to like 20 million a month in revenue it’s so different I would say that’s more for seasoned entrepreneurs and real business builders then you’re not really doing the work anymore then other people are doing the work and you’re just following the vision a very interesting but fair very far from what I want to do I would say that brings a whole new level and a different level of stress something that doesn’t appeal to me at all I like to build flows of income so that’s the next topic for me the CPU should through cash cow so I think it’s called busting something matrix BSG matrix where you have the star cash cow the dog the question mark and the cash cow would basically mean a low high market share low innovation something like that part of the market for me it would mean limited time consumption large revenue I can make up to 30 to 80 thousand dollars profit a month with a CPA in my business how I’m running it right now on let’s say up to a hundred ma maybe less 80k in s-pen something like that so up to 100 percent ROI from 30 between 3100 and ROI on that big of a folio what I want though is I’m building assets so I have a youtube channel which pays me money I promote other affiliate programs which pay me money I have the forum now which pays me money I do coaching on a big scale which pays me money so I have five flows of income right now which I’m really happy about so if I stop with the CPA I would still bring in a significant amount of revenue which is mostly profit so with CPA you have a big portion of x-band and a big portion of profit but on other topics I have a lot of profit but less revenue so it’s on a smaller scale with more profit percentage-wise the flows of income are reported to me because it’s a stress reducer if for whatever reason I can’t work I don’t want to work or I am disabled from running campaigns due to facebook issues Network issues let’s say I just want to travel for a year then I can because my business makes money on its own right now which is an amazing feeling a feeling of freedom and independence but I’ve always had that in my plan because I’m lazy I sometimes have days that I don’t want to work it’s not of the essence right now because I’m really motivated but I’ve had a headed before like three months ago I did one hour of work a day and I could because I have different flows of income sources of income right so they’re not significant that’s a problem so if I would have six source of income bringing me 100k a month then I would be very comfortable right now it is maybe CPA brings me anywhere from 100 250 K then I have YouTube which pays me like under a thousand euros per month then I have the coaching which only brings me money when when I coach which is basically time for money so that’s not really an asset that’s just an opportunity and then I have the other affiliate programs like clickfunnels red track all those ones which pay me about 2000 euros a month altogether what else do I have well I got the forum which pays me around well just open for one day but it pays around two and a half thousand euros a month right now which and it there’s like so much more growth in there which is amazing so for me I will always remain my strategic plan is basically to do CPA as long as I feel like doing it as long as I have fun doing it I can test around more traffic sources so maybe native pop push adult whatever I want because now I have cash flow but my strategic plan is to do CPA as long as I want and then on the side to the audience building teaching you guys creating tools for you guys maybe even creating software’s creating communities like I’ve done with the forum that is what really motivates me in the teaching part I also really like so especially because obviously info products the profit margins are insane it also has my attention like I would lie that I would say I now don’t understand why fake gurus are out there I I do understand 100% because when I did my mastermind which I’m teaching right now but I sold last month I was amazed with how much money I made and was all profit I was just blown away right that’s like two months of hard work for me and I got it in like four days all I have to do is to have calls with people and teach them it turned out to be quite a bit more difficult than I thought it would be but lesson learned there it’s just info products a very high profit margin my strategic plan and business goals though are use affiliate marketing as a tool to generate large amounts of money that will always be time for effort and in the meantime I build assets I built I buy real estate i I have a whole ten-year plan for this business laid out and every I would say every two quarter’s so every half a year one big component shifts so half a year ago I thought I would build an agency then I talked with agency owners and I was like now better or not it just doesn’t appealing it’s not appealing to me it’s too much well I may be a little little bit too young right now I have too much hustle in me to give the ropes to somebody else right I just want to do everything myself which is not a bad thing but then you have to focus on other things so my affiliate market business plan and what I would recommend everybody is to look at your strategic plan look at your business goals have at least two flows of income because if one drops down don’t put all your eggs in one basket and decide between an agency or a one-man army how much stretch can you handle a lot go for the Chilean Baron there’s more money in there but if you just like if you have kids if you are or maybe a little bit older and you don’t have that much hustle in you anymore it’s fine then go for longevity go for stability if you’re lazy go for longevity go for stability figure out the cash flow issue because that’s something you always have to do but write down your business goals write down what you want so I Princeton’s when I started my entrepreneurial journey I wanted a Porsche Cayenne SR sports car which is an SUV model I think is around new is around 250,000 euros where I’m from in a United States a lot cheaper but it’s a very expensive car especially the turbo version I could get it on a business lease easy right now but I don’t because it doesn’t fit into my strategic client that car would be the ultimate gratification for all the hard work that I’ve done but I don’t use a car I would only use the car to do groceries and the grocery store is two minutes from my house I don’t drive anywhere it would be utter waste of money and other ways of resources and those resources I now need to fulfill my strategic plan I’m right now three and a half years ahead of schedule because I hustle so I work a lot all day every day I don’t do anything else I go to the gym two hours a day and then I work so I’m very much ahead but I know the period will come where I don’t feel like working as intense or as much anymore and then the calendar walks back right so over 200 years ahead maybe to one year ahead and then you get into motivation again to push forward which is how life is going to be so the thing about entrepreneurship that I like is the ultimate freedom I can do whatever I want when I want when I want to work I work when I don’t want to work then don’t work but also don’t expect any money because essentially in the beginning your trading time for money until you have assets in resources that bring in a continuous flow of money which is very important so I think that is what we also focus on if that is your desire again coming back to personal goals and business goals what do you want that is why your whole affiliate marketing business plan is affiliate marketing is just one way to do business you can do so many other things but I love it for the marketing I don’t mind having my own products like the forum but to promote anything for a conversation I’m really good at driving traffic not so much at customer support and all those kind of things so find your business goals compare them to your personal goals and then go from top to bottom on this list and maybe there’s some other points I forgot but you can add whatever you think is important make that list write down these topics and it will probably come down to maybe even some topics maybe one-page other topics like cash flow flows of income five six pages eight pages then strategic plan business goals ten to twenty pages each this whole report might be anywhere from a hundred to 180 pages if you would print it out but I never did it’s all in my head so it’s a good thing that it’s in my head but it’s also a bad thing because I might forget things but I do have like the statement of cash flow all those things flows of income I’ve written it out in Excel I have it in my accounting system the flows of income in the cash flow because that’s what you have to prove certain things for credit cards all that stuff for the government the tax agencies but like your strategic plan yeah write it out that’s better don’t do like I do in your head just write it out so it’s all clear to you and you know what you have to do so Doug I hope you found this video useful and thank you guys for watching I’ll see you guys in the next video