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Erich Joachimsthaler, founder and CEO of VIVALDI envisions a new business model—one that creates shared value for all. Companies that embrace this new model, called interaction field companies, generate, facilitate and benefit from interactions and data exchanges among multiple people and groups—from customers and stakeholders, but also from those you wouldn’t expect to be in the mix, like suppliers, software developers, regulators and even competitors.
Read on to learn why Joachimsthaler believes this framework encourages innovation more than any other business model.
1. In your book, The Interaction Field: The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society, you write that the future is about creating value for everyone. How do interaction field companies create this shared value, and how are they fundamentally different from other kinds of companies?
Interaction field companies belong to the new class of digital business models. Some call them superplatforms or super digital ecosystems and they differ from other companies in four ways:
First, they create shared value by solving new and intractable problems and challenges for customers, the industry and society. A traditional company focuses on disruption or becoming more customer centric. Solving major industry challenges or societal issues is part of the mindset, but often merely a secondary issue, just an afterthought.
As an example: There are now 175 mattress companies in the market. Each one might solve a problem fo… Read More
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