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I spent 14 years building and scaling my business, International Nomads. We launched in 2006 as the first full-service digital agency in the Kingdom of Saudi Arabia and Middle East region. We crafted digital strategies for brands and built apps, games, marketing campaigns, and story-driven experiences long before it was popular in the region. We were explorers and adventurers, like many startups: Following our passion, trusting our gut, and building something we loved.
In 2019, I exited the business and relocated to Canada. Suddenly, I found myself in a period of my life that so many entrepreneurs know all too well after an exit: I felt unsure of my “place.”
My company was a grounding force in my life. Aside from my wonderful family and faith, my company was part of my identity—and it was my most significant driver of purpose.
I remember asking myself questions like:
Am I still an entrepreneur?What should I be doing next?
I had two choices: Feel aimlessly lost or embrace the adventure of exploration.
It has been three years since the beginning of that moment in my life. I have learned a few things throughout the entrepreneurial lifecycle (build, grow, exit, restart) that might be helpful to entrepreneurs going through that same journey.
Be an Underdog
Like most entrepreneurs, I started as an underdog, and it remained a key part of company culture as we grew. I had studied fine arts in university instead of business, marketing or computer science. I was not the “obvious” choice to build and scale a company—but I did it anyway.
As a firm, we pitched campaign ideas and strategies to huge, internationally recognized brands, going up against big network agencies. We had no venture capital and weren’t part of a global agency network. We were resilient, creative, driven—and each time we were snubbed, it made us more determined to win the account. We did win those huge accou… Read More
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