This Business News Story Was Uncovered By Us From: https://blog.eonetwork.org/2023/07/how-to-take-the-guesswork-out-of-scaling/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-take-the-guesswork-out-of-scaling
The nature of this article, that was first spotted by our team of editors, will give the reader, if you choose to look into this topic of interest, more closely, to get get a far greater understanding on this Area of interest. For more related articles just like this one, that digs deeper into the points being referred to, please go to our blogs home page – that can be reached by going to: https://blognews.turnkeywebpublishing.com. Where you will find real solutions, to the challenges and information overload you face as an entrepreneur.
Why did you buy your toaster? It‘s probably because you wanted toasted bread. You weren’t joining some perfect toast movement. As Harvard Business School professor Clayton Christensen said, “People don’t buy your product or service. They hire it to help them make progress in their life.” You were hiring a toaster to toast bread. That “job” came first; everything else came second.
Putting the customer’s progress as the central focus of what your business does is a critical component of scaling, but so is operational profitably. Businesses that are able to do both take the guesswork out of scaling and have more staying power than the competition. But how do you get there?
Correlation isn’t causation
Building a customer-centric business starts with throwing out most of what we know about market research. Traditional market research focuses on drawing inferences and correlations from massive amounts of numbers-based quantitative data. The data may be useful, but the problem is that correlation isn’t causation.
I’ll give you an example. I’m a male aged 25-54. I have a college degree and live in an urban area with a higher-than-US-average income. I’m the poster child for a motorcyclist. However, none of those attributes caused me to buy a motorcycle.
I ride a motorcycle because my wife thinks I look “hot” on mine. Numbers can’t convey that. Only conversation-based qualitative data can. You’ve got to talk to your customer to understand the circumstances of the pivotal moment that made them decide to change. (Change — not necessarily buy. That comes later.)
In those conversations, you’re building a picture of the circumstances that caused them to say, “I’ve had it. I’m ready for change.” And then you’re defining what change or progress looks like to them. That’s what is called the “customer’s job”. The goal is for your product to accomplish the customer’s job.
Our huge resource of training content which are Absolutely free to gain access to, is your ultimate training hub to discover precisely how to generate income streams from numerous niches and web startup ventures. Our blog portal is bursting full of valuable tips , tools and undercover top news stories, to help develop and scale up your business – step by step: by demenstrating to you how it is executed – with expert analysis in uncovering Unseen, untapped goldmines, that you can setup for long term success.
