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Contributed by Chris Jacks, director of growth strategy for HireInfluence, where he analyzes and adapts to the ever-changing influencer marketing industry.
In 2020, the Instagram influencer market size across the globe surpassed US$2 billion. Other platforms such as TikTok are also steadily increasing in popularity among marketers. In 2020, TikTok’s initial influencer count was 35,500 but later leaped to over 106,000.
With influencers in numbers of that magnitude, there are plenty in every niche! That is good news for brands and marketers who are looking for influencer partnerships to enhance the impact of their social media strategies.
It’s critical to select the right influencer for your brand and specific campaign objectives. But that is easier said than done.
Welcome to the complete cheat sheet on the different types of influencers and which is best for your specific campaign. Let’s dive in!
What is an influencer tier?
Influencer tiers are designated by an account’s follower count. While follower count is by no means the only metric to consider, it is an easy way to categorize content creators.
Following are the common influencer tier benchmarks categorized by number of followers:
Nano influencer = 1,000 – 5,000 followers
Micro influencer = 5,000 – 20,000 followers
Mid-tier influencer = 20,000 – 100,000 followers
Macro influencer = 100,000 – 1 million followers
Mega influencer = 1 million+ followers
Why use different tiers of influencers?
It’s not as simple as just picking a tier and running with it. Not every tier is relevant for every strategy or objective. Other concerns such as fulfillment capacity and target audience threshold also factor in.
In 2021, Statista conducted a global survey among marke… Read More
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