This Business News Story Was Uncovered By Us From: https://blog.eonetwork.org/2022/10/how-an-eo-new-zealand-member-showcases-the-southern-lights-by-flight/
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Is seeing the world-famous Southern Lights phenomenon on your bucket list? The Aurora Australis—also called the Southern Lights—is the southern cousin of the Northern Lights. To witness this breathtaking spectacle, you would need to go as far south as Tasmania—but even then, the chance of seeing the Southern Lights is spotty at best, with only a 1-2% chance on any given night.
For those who want to ensure that they’ll see the Aurora’s spectacular light show, Rachel Williams of EO New Zealand has the solution. Rachel and her company, Viva Expeditions, created a service called Southern Lights by Flight. It flies guests from Christchurch, New Zealand down toward Antarctica and through the Auroral zone and back—all in one unforgettable night!
We asked Rachel about Southern Lights by Flight. Here’s what she shared:
Is it true that Southern Lights by Flight was your Covid pivot?
Yes. Pre-Covid, we specialised exclusively in travel to Latin America and Antarctica. The pandemic was a terrible time as all business ceased, followed by repatriation, refunds, redundancies and pretty much every cost-cutting thing we could do other than complete hibernation. We needed to do something to generate revenue until international travel resumed and Southern Lights by Flight was our solution. Not only have we filled the gap, we have also created a quality sustainable product that will continue into the future.
Is your company the only one offering this unique opportunity?
We created the service and are the only ones running it in New Zealand. I reached out to an astronomer who I knew had organised a similar experience for his friends and followers but it had never been commercialised. I asked him to help me, and he agreed. So we went to the airline, chartered the plane, and brought our own astronomy team onboard to assist the pilots with navigation.
Our business partners in Australia subsequently launched simil… Read More
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