How to Market a Home-Based Business

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how to market a home-based business market your home-based business is if you were a fortune 500 enterprise learn to cover all the bases and focus your efforts to gain the greatest return you will need a product or service research analysis and a network optional business cards brochures and letterhead step 1 define the market for the product or service of your home-based business research an experiment to determine your customer base and appeal and adjust your approach accordingly step 2 analyze the competition to better promote what you have successful entrepreneurs always find it in each a part of the market that no one else serves as well as they do step 3 start casual conversations and network wherever you go to make people aware you never know when a business contact or opportunity will present itself step 4 build your network through Chamber of Commerce and PTA meetings civic associations trade shows professional conferences and online social network sites design attractive and professional business cards brochures and letterhead to distinguish your business as you promote it step 5 ask for business with cold calls or by offering bargain rates don’t let pride get in the way if you don’t speak up for yourself no one else will step 6 establish a fair price for your product or service to make a profit and remain competitive if you undervalue your product or service you could lose customers and raising the price later will be near impossible step 7 read publications and learn from people in the field to expand your knowledge and get ideas attend meetings and conferences to stay abreast of challenges and to get your business name out there step 8 follow up with potential customers this is about developing long term relationships and a foundation of trust so that your name and company reputation are circulated favorably did you know as of 2010 small businesses employed about half of the private sector workforce in the United States