How to Sell Luxury Jewelry Online

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hi I’m Tracy Matthews a flourish and thrive Academy and today I’m going to talk to you about how to sell luxury jewelry online selling a luxury product online comes with its own challenges and I frequently get asked questions about how to sell fine jewelry over the internet while selling a high price point product over the internet we’ll take a little bit more time it is possible so let me explain the other day I was asked a question by a woman in our community she said I’m starting a new collection and my dream is to design my collection in 18 and 24 karat gold because I love the look and feel that fine jewelry offers ultimately I’d like to be selling solely on my website but I’m nervous that the price point will scare off potential clients or that they won’t want to purchase online so my question is this well prospects and clients actually buy fine jewelry online as a fine jewelry designer myself specializing in custom work my website has become an invaluable tool to move my clients through the sales process well I don’t continually sell specific products on my website right now my first spine jewelry collection was designed in 18 karat gold and I sold that collection on my website so the short answer is yes you can have a profitable brand by selling your fine jewelry products online however there are a few strategies that work best to build an online luxury brand where prospects actually buy from your website the key you need to build trust the number one way I’m able to convert prospects into a sale on my site is by building trust with clients I do that by using video to create a connection by developing content on my site that prospects when I learn more about my brand and I offer loads of social proof and I do my best to connect in any possible way either on the phone or via email there are a few ways to build trust online and the first is with social proof my personal belief especially for someone who’s just starting out is that social proof is going to be the key to creating validity for your brand in for established brands social proof just continues to build trust and Nishan social proof comes in a variety of forms including client testimonials PR placements and endorsements depending on how your site is set up you can have a dedicated testimonial page or you can feature happy clients on your blog either or both work magic PR placements are also a great way to start to connect with prospects because it shows them that you’re not a honk designer or fraud finally endorsements from high-profile clients raving fans and celebrities can basically sell your product on its own high-profile clients and raving fans will provide referrals just by wearing and talking about your work celebrity placements can also help build trust we know how obsessed our culture is with celebrities celebrity images and celebrities wearing your work can do a great deal to help you boost sales remember that some of these tactics won’t translate into sales immediately but the more you do it the more brand building validity and Trust is going to happen to a strong guarantee when selling a luxury product online new prospects are going to want to know how they can return it or how you’re going to make sure that they’re completely satisfied and happy if for any reason they’re not a hundred percent into the product having a strong return policy that protects both you and builds confidence for the buyer is the key you’ll also want to make sure that the value you’re offering is communicated visually and literally be descriptive and telling clients about your work and your craftsmanship number three show them the real you being the forefront of your brand is the best way to get people to know like and trust you for luxury brands high quality videos of you a great about page and other snippets of your personality are going to sell your work the best also make sure you’re available to speak with clients via email or phone in order to educate them more about your products make it really easy to get in touch with you so that they feel confident that making a high-end purchase online is going to be okay being available is my number one sales technique for custom jewelry and it’s allowed me to work with clients all around the globe selling your jewelry online is definitely a great move when you play your cards right now it’s your turn in the comments below tell me the following what is your technique to build trust online and what’s your biggest takeaway about selling luxury jewelry online if you found this video useful please like the video and share it with your friends make sure you pop on over to flourish thrive Academy com for more jewelry business advice and free training