How To Sell Products Online

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thinking of selling online that’s a smart move why it’s just a sheer scale of the opportunity it’s estimated that by 2019 every one pound in five spent on retail in the UK will be spent on e-commerce and that’s only going to get bigger so you looking to get a slice of the action if you are then listen up because I’m going to explain the bare minimum that you need to get online I’ll explain the costs involved you’ll learn which is the best e-commerce software to use and I’ll show you how to avoid one simple mistake when it comes to accepting online payments sound like a plan come on then let’s get started hi I’m Sonia Meza the founder of picker web the web hosting company that helps businesses get online get found and get more customers I’ve worked with thousands of businesses of all sizes and my businesses have sold millions of pounds of online services so I know what it takes to sell online successfully so first up what you need to get up and running well as a minimum you’re going to need a domain name a web hosting service an e-commerce tool and a payment gateway facility for accepting online payments the domain and hosting don’t cost much just a few quid a year and you’re up and running for the payment gateway generally there aren’t many startup costs or anything like that but do shop around for the best deal instead what they’ll do is take a transaction fee like a percentage on each transaction that goes through your account some will have a monthly fee as well but as I say it’s just worth shopping around for the right deal overall the costs for getting started don’t involve a great deal of upfront investment on your part in terms of e-commerce software you support the choice here you could use a tool like PrestaShop or WooCommerce these are both powerful ecommerce platforms where commerce is based on WordPress and that’s the world’s most popular web design tool so it’s rock-solid they’re both what’s known as open source software that’s a really important point because that means that there is no upfront or ongoing licensing costs basically they’re free for life you can install them quickly and easily using a one-click installation feature that you’ll find in your web hosting control panel if you’re posting with picker web then just look for these Softaculous icon in your web hosting control panel and you’ll find the software there for you another really good thing about these tools is that you can purchase ready-made website templates for PrestaShop or WooCommerce and basically all you’ve got to do then is add your own content add your own products and just hook it up with your payment gateway provider now the real advantage of using a website template is in terms of cost quality and reduce timescales and with the template you know what you’re getting upfront it cost around 50 to 60 dollars to buy and then you’ll need a web or a developer to just customize everything for you in total you’re probably looking between the thousand to 1500 end to end if you were to go for a complete website built using a template if that’s within your price range and you’re just getting started then check out our web design partner Maxima local there’s a link below the video if you’re looking for a bespoke web design built to your exact specifications then you’re probably looking at doubling that somewhere in the region of between two to three thousand pounds in total if you’re interested in templates then check out our website like theme forest they’ve got some beautiful templates there just check the link below another great thing about these kind of tools is they’ve got loads of plugins loads of extra features that you can add on to them so you can build your website to do exactly what you want it to do now in terms of building a website they’re probably not for beginners however on a day to day basis they’ve got a very intuitive admin interface so very easy to use when it comes to accepting online payments I’ve got a full video that I’ve done on this just check the link below this video but here are the highlights the traditional method is to get a merchant account with your bank which allows your bank account to accept some credit and debit card payments and then you’ll need a front end payment gateway system that interfaces with your website so that you can accept the payments directly on the web and it will then pass these on to your merchant account the problem with this approach is that it can be a lengthy process and at the end of it they can decline your application so it’s not a foregone conclusion so I’d always recommend to have a contingency in place I always recommend PayPal as one option the more options you give people to make payments the better in fact some people just prefer to pay with PayPal another option is stripe with stripe you can apply online you get accepted you can start accepting online payments in minutes they check the transactions they monitor your account and look at everything that’s coming through there but as long as there’s no funny stuff going on or you’re not selling in anything dodgy you’ll be absolutely fine but you wouldn’t do that anyway would you stripe these a reasonable and certainly within the same range that you would expect to pay your merchant account your bank and your payment gateway provider who would typically charge somewhere in the region between three to four percent on each transaction so there you go that’s what you need to sell online if you found this video useful and you want more hints and tips to grow your business then why not download our free book the website survival kit there’s a link below this video it’s totally free and it gives you a step-by-step plan to grow your business and if you like this video make sure to give it the big thumbs up and subscribe to our youtube channel if you’ve got any questions or comments just leave them below I really appreciate it I do read them and I will get back to you also share it with your friends or anyone who you know who’s selling online thanks for watching bye for now