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let me tell you something you already know the world ain’t all sunshine and rainbows it’s a very mean and nasty place and I don’t care how tough you are it will beat you to your knees and keep you there permanently if you let it you me or nobody is gonna hit as hard as life but it ain’t about how hard you hit it’s about how hard you can get hit and keep moving forward how much you can take and keep moving forward that’s how weird it is done now if you know what you’re worth then go out and get what you’re worth but you gotta be willing to take the hits and not pointing fingers saying you ain’t where you wanna be because of him or her or anybody cowards do that and that ain’t you you’re better than that you got a dream you got to protect it people can’t do something themselves they want to tell you you can’t do it you want something go get it period this is exactly how this works all right so you’ve got these big fortune 500 companies household names companies with household names right that’s spin they have a lot of money allocated to advertising and you see this every day you turn on your TV you see advertising you turn on the radio you hear advertising print magazines all the stuff well these companies have big advertising budgets they allocate it in different places one of the places that they allocate it is to the internet they have a large portion of their budget set aside to advertise online and so what I did was I went to them and I said look would you pay me to advertise for you would you pay me if I send you a customer they said yeah it made sense think about it they’re pay me only if I send them a customer results-oriented right performance-based it made a lot of sense to them instead of paying to be seen they’re paying for customers right so they allocate a large portion of their budget to advertising this way and what I do is I go promote these companies I don’t have to work against them I don’t have to build a business and try to compete with these monster companies I work with them I’ve already got it going but I’m helping them I send them customers and in turn they send me a check they pay me for sending em customers so they’re elated you know when they get when they get a new customer they’re excited they don’t mind paying me so my Rich Dad said in the world of business there’s ease and a stand for employees an employee says you can always tell who they are by their core values and what they employee whether the president or the janitor of the company will always say the same words the words are I’m looking for sakes you care a job with benefits that’s what makes them an employee because their core values is security the other other one of the four is the S or the small business owner or the self-employed and again their core values will cause them to use the same words which are if you want it done right do it by yourself s means are also solo but generally one person actor they operate by themselves on the right side of the quadrant are the bees and when Rich Dad said the bee stood for was big business or like Bill Gates Forbes defines big business as 500 employees or more and their words are different yes I’m looking for a good system a good network and the smartest people I know to help run my business so they’re unlike the S they don’t want to run the company by themselves they want smart people to run their companies for them and then the fourth of a quadrant is the I and I stands for investor these are people who have money work hard for them these people are people have people work hard for them and these are the people that work hard for the rich here so early on in my life it was my my poor dad who always said to me you know Robert go to school to get a high paying job and so my poor dad’s core value was to be an employee he wanted job security promotions a steady paycheck and all this and so it was my rich dad who said to me you know Robert if you really want to be rich learn to build businesses it made more sense to him to work hard to build a business something you owned and something you’d pass on for generation to generation to your kids whereas my poor dad said work hard but my Rich Dad said why would you work hard for something you’ll never own and get fired from right away again that was a difference in values so my Rich Dad suggested I learned how to be a business owner and learn how to be an investor and that’s one of the big differences on this side of the quadrant these people here work for security they work for money also on this side over here their key value that they want is they want freedom they don’t want to have to work at a job anymore they don’t want to have to work for the rest of their lives so the beauty of building a business and learning how to invest is very simply that this is passive income you work hard for a few years but possibly for the rest of your life income keeps flowing to you 1.5 trillion ecommerce has arrived and guess who’s shopping teenagers Generation Xers Baby Boomers and even seniors the fastest-growing segment online ask yourself three questions one is the Internet the future – are there fortunes being made on the Internet three are you making a fortune on the Internet why not because fortunes are being made now 24 hours a day seven days a week 365 days a year the 40 richest people under the age of 40 guess what over half of them made their fortunes on the Internet and believe it or not you could – one of the reasons I consider a direct selling business a perfect business is very simply because the company will work with you to get the business skills that make you rich always remember that it’s not money that makes you rich it’s business skills and that’s why it’s a perfect business they’ll work they’ll take as long as you like to get the skills to make the money and that’s a lifetime skill thing the other part about it is the low startup cost and nowhere else can you get in for under five hundred dollars and get these skills for people who want to make the shift over to the B quadrant which is what I would recommend for people one of the beauties of a network marketing company is that you can do that for a very low price and that’s why I talk to people about considering network marketing if you’re to build a Microsoft it would take you hundreds of millions of dollars but a network marketing company allows you to start at a very low rate they’ll be patient with you they’ll take their time to transition over here and the reason why that time is so important to most people is it takes time to change those values and the most important thing is once you take the time let’s say it takes one year two years five years whatever time to taste once you see the the value or the core values of this side on this side you’re unstoppable today I would never go back and get a job why should i I’d rather go stay on this side build companies pay less taxes and make more money but the key is a person needs to change the values from my poor dad through the values of my rich dad and that’s one of the beauties of network marketing companies they allow you the time and a very low cost they’ll work with you to make that transition over there the number one asset a person can build is build a business that is the smartest thing you can do years ago I decided not to follow the corporate ladder simply because again it was values you know my poor dad always said go to school and get a high paying job with the government of big corporation but my Rich Dad said why would you work so hard at something you’ll never own you can’t sell your job you can’t pass it on to your kids so it to me it never made any sense it made more sense to build my own business and hire other people the other reason is that you really don’t have much control if you’re in the corporate ladder world for example you can get fired at any time or today we have what’s called MAS or mergers and acquisitions where another company buys another company so you could be a great employee but the company that buys your company just fires you wait a minute this sounds too good to be true like one of those get-rich-quick schemes it’s not a get-rich-quick formula you don’t just do it overnight it takes time I used to remember the first time I made that transition was back in 1978 when I fully quit my job and I had to depend upon my company that I was building and support me so I understand the fear the beauty the most important thing to remember is this there’s two kinds of people in the world there are the types I will say you’ll never make it and there was a lot of isle all people all friends and family saying that you’re stupid don’t do it and the second type were the people that said go for it you can do it don’t worry about it we’ll cover you so the most important thing is support of friends and family one of the beauties of a direct selling company is that they provide that personal support to you for as long as it takes you to make the journey from the left side to my rich dead side one of the challenges of being self-employed is that you’re your own boss you’re the solo act like an S Quadrant you’re the individual you do it on your own whereas in the B quadrant you’re a team player you have to depend upon your team and company your team so the problem of being an S is that let’s say you’re in a traffic accident there goes your income and let’s say you get older and you haven’t set enough money aside to retire on that means you’ll probably have to work for the rest of your life because you don’t have anybody else to fall back on not a team to count on so one of the problems with a s although most people say it’s most satisfying of all work it is a solo act and you’re totally on your own personally I’d rather be a member of a team you know they can count on me and I can count on them we all know the world has changed but sometimes the hardest thing to change is ourselves and being an old guy I sort of know the older I get I sometimes get more set in my ways and I think that’s one of the things that a direct selling business offers people why is the perfect business they allow you to take your time to make the mental emotional and physical changes required to move from the left side to the rich to side I think that’s a big thing it’s a very gracious it’s a very elegant way it’s a patient way of supporting you in making the changes of your life so please remember change always creates upset but sometimes we all know we have to make those changes and if you know it’s time for you to make that change then the perfect business may be a direct selling business for you but you thought saving money made you money we take a look at this 40 year run on the dollar the dollar is designed economically to lose money every single year so why would you save something that loses money every year and what this means was somebody on retirement plans is that after you retire your the value of your dollar goes down and your cost of living keeps going up to my Rich Dad that was bad advice had made no sense
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