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Choosing and purchasing a domain is like deciding to get married.
It’s an important decision that definitely deserves some attention. In fact, since you need time and money to create a website, you have to be sure that your domain expresses in a few words the content that you treat.
The choice of the domain has an impact both on the way visitors perceive you and how the search engines will consider your site.
So if you want to choose and buy the right domain, I suggest you read this list carefully.
1. Your Domain Should Explain What You Do
Think, in a nutshell.
If you treat topics regarding “green tea”, for example, the rule should not be www.ILikeToDrinkTea.com, but rather www.GreenTea.com.
If this name is not available, you can try other versions of it.
2. If You Don’t Have a Strong Brand, Choose a Descriptive Name
Unless you are the owner of a known brand, it will be difficult to create a new one from scratch and push it out, just by focusing on the domain name.
So if you are creating a site around a specific topic, you have two options.
A) Choose a “Brand” name and accept the fact that people will not understand who you are, especially at the beginning
B) Choose a domain name that describes your topics, so that people can immediately understand your niche
3. Remember that Search Engines Still Take Into Account the Domain Name
When it comes to better indexing, the domain plays a very important role.
Ask yourself:
How do I look at my potential visitors?
What keywords would they use to find me at Google?
Then go to Google Adwords Keyword Planner and performs a search to locate the most used and relevant keywords.
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