How Your Website Influencing Buying Decisions

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I’m Bruce from secrets here welcome to flipchart Friday we have a great show for you today site influences buying decisions now I’m not just talking about how your website converts people either through an online conversion form or through a phone number I’m talking about people are going to your website and deciding whether they’re going to buy from you or your competition based on their experience on your website they’re making the decision pretty quickly so if you have a website that you’re not happy with you need to start coming up with a plan to get it fixed according to a recent study 60% of people says they would not buy from a business that had a bad website experience and further than that 14% so they would go to the competition based on that bad experience they’re looking at a lot of different things like the site load speed the functionality of the website the pictures the marketing copy and at the top of the list of bad website experiences is having outdated contact information so somebody goes to your website and they end up calling the wrong phone number or they end up actually going to the wrong business it’s a really negative experience for them and they could end up going to your competition because of it now right behind that is having no contact information at all people are going to your website because they want to talk to you they want to get in touch with you so when that information isn’t there for them you could be missing out on a lot of opportunities also really important is having your product and service information on your website you want to know more about you about your business and about what you offer so when that information isn’t there they could go to a competitor that has it on their website and choose them instead also incredibly important is having a good mobile experience so consumers said that when they have a bad mobile experience on a website they have a bad impression of that business and that also influences their buying decision so if you have a website that you think could be improved we go to sequence com slash free and you get an online report with some tips and pointers and what you could be doing to improve another incredibly important part of your marketing is online reviews eighty percent of people say that they trust online reviews as much as the referral from the friend so join us for a webinar on July 27th where Steven Christopher our CEO and Josh Kelley from review kangaroo will talk about how to more effectively manage your online reviews so that more people find you online and then eventually buy from you if you have any questions about either one of these or any questions about your marketing at all you can email me at bruce at sequence comm and I’d be happy to help and that’s all we have for this week thanks so much for tuning in have a great weekend and we’ll see you next Friday