This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/03/25/infographic-is-seo-or-sem-better-for-online-marketing/
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Search engine marketing (SEM) and search engine optimization (SEO) are fundamental to online marketing, and though both are shown to benefit business immensely, they’re not the same. SEM is geared more toward paid search, and SEO is used to drive website traffic through keywords and linking.
Graphic:
For every $1 spent on AdWords (a form of SEM), companies tend to increase their revenue by $2. (1)
57 percent of B2B marketers said SEO is their prized revenue-generating marketing method and is more valuable than any other marketing strategy. (2)
The online marketing industry is booming, and there are thousands of companies who need employees with SEO and SEM marketing expertise.
SEM for Beginners.
Google AdWords has become the most highly-preferred paid search platform. In the third quarter of 2017, 91 percent of all mobile searches were performed via the Google search engine.(3) Trailing right behind is Bing Ads, which is a paid search platform designed to display ads on Bing searches. It also delivers ads to the Yahoo search engine.
Virtual Billboards.
Think of paid search ads as virtual billboards. Just like in the real world, businesses pay to have their brands advertised, and there’s a limited number of billboards available. Billboards in prime locations cost more money, and the same applies to virtual billboards. The higher the search traffic for a certain keyword or phrase, the more it costs to rent a space that appears alongside the keyword’s search results.
SERPs.
Paid search ads are displayed on search engine results pages (SERP). Companies vie for the top and most prominent spots on the SERPs. Having these spots maximizes visibility and is likely to increase click-through.
PPCs.
Pay-per-click, or PPC, is when businesses pay a f… Read More
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