This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/10/31/interview-robert-morton-toronto-business-leader-and-former-home-capital-executive-on-new-product-development/
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New product development is an essential part of the entrepreneurial landscape. Many people become entrepreneurs because they see a need or problem in the marketplace and have an idea to address it, improve the user experience or simply create a new efficiency. In many cases, they create something new and innovative that improves people’s lives or even changes history. Consider Bell, Edison, Westinghouse, Jobs and Wozniak.
For companies of all sizes, from big corporations to small businesses, new product development is crucial. Without constant innovation, sales will be in danger of declining. New products help companies continue to grow, thrive and generate revenue.
Toronto executive Robert Morton, principal at RLM Consulting, is experienced in the area of new product development. He works with established companies and entrepreneurs alike to help them develop, shape and launch new products.
Prior to establishing his firm, Rob spent more than two decades holding a variety of leadership positions in the financial services industry, working in securities, asset management, equities, capital markets, and mutual funds. In addition to serving as an executive for three years at Home Capital Group, Inc., where he oversaw the areas of financial support, treasury, strategic and capital planning/development, procurement, and investor relations, he spent 21 years holding a variety of executive positions at State Street Bank.
Today, he advises business leaders across a range of industries on strategy, strategic planning, organizational effectiveness, and, of course, new product development. He talks about why and how new products are crucial to the success of every company.
Why would a company want to introduce a new product? Is it dictated by marketplace factors?
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