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hi I’m Evan Carmichael welcome to tell edition of ask Evan today we’re going to be continuing in our challenge series and going to be answering a question from one of our telescopes business Facebook fans named Joey who wrote in about his business asking hello do you have any info or helpful advice to boost a home-based business please i’ve advertised upper promos called clients but things seem to have shifted a bit what else can i do or is it just a waiting game thank you so thank you the question Joey a great question that a lot of home-based and startup entrepreneurs go through starting a business one of the hardest things that you’re ever going to do it’s always going to take longer than you think it will but congrats on getting it started and here are three tips to help you grow it to the next step number one hustle while you wait Thomas Edison once said everything comes to those who hustle while they wait it couldn’t be more true for entrepreneurs building a business does take time a lot more time than you ever thought it would before you start it up but you can’t afford to just wait you have to keep taking action while you’re waiting on other people to get back to you do something every day to grow your business and pretty soon those small steps will turn into giant leaps forward here’s an example from Joyce Clyde Hall who was a founder of hallmark the success of hallmark as an internationally recognized company is a testament to Hall’s hard work beginning with the days where Hall would take the train by himself far out into the countryside to see if there was any interest in his cards Hall recognized the value of taking action even wear it meant nothing more than often tiresome legwork according to haul I don’t just like to sit around and wait for something to happen it’s more fun making it happen I figured I wasn’t as smart as some of the other fellows so I had to work twice as hard number to partner up one of the fastest ways to grow business is to find someone who is already selling to your target market and partner up with them it doesn’t mean you have to give up outputting in your business just find a way you can help each other out maybe they get a commission maybe you can help promote them or maybe you have a skill that they need and you can trade partner with your direct competition usually doesn’t work but think about where your customers go before they buy from you and after they buy from you those are businesses that you need to partner up with they sell complementary products and services to the same people that you serve make a list and start reaching out here’s an example from Ty Warner who was founder of beanie babies in the spring of nineteen ninety-seven Warner made his first venture into conventional marketing when he joined up with McDonald’s for one of the most successful promotions ever in the history of both companies for five weeks McDonald’s customers would be given one of ten Warner toys with the purchase of every McDonald’s Happy Meal smaller in size in the original beanie babies these toys were called teeny beanies Warner explaining his decision to partner with McDonald’s would exploit the potential for reaching new markets according the Warner we really did it to expand our product to children who wouldn’t be shopping in upscale shopping malls we some mcdonalds as the best avenue to get these kids to see them number three get to know your customers part of the appeal for many people who start home-based businesses is that they’re trying to create a semi-automated new income stream especially when you’re first starting up you need to invest your energy to get to know the people who are buying from you how did they find you what are the needs do they have are they happy with what they bought from you the more you get to know them the better you’ll be able to serve them and build your business providing excellent service with a personal touch will also lead to more referrals and repeat purchases take the time to call all your customers and get to know them and why they’re buying from you don’t pester them a beer resource and show you care and they’ll reward you with a steady stream of business here’s an example from Dave Thomas is the founder of Wendy’s in the early days Thomas spent all his free time visiting as many hamburger stands and restaurants as he could in order to learn what he could from them and use that knowledge to his advantage no detail was too small to look after from the food to the service of the atmosphere inside a Wendy’s Thomas wanted everything to be better than the best Thomas made customer satisfaction is number one priority and focus on quality in order to ensure this according to Thomas whether you sell hamburgers or computers were all in the customer service business our goal must be to exceed our customers expectations every day thank you for joining me for another edition of ask Evan if you like the video you want to see more please give it a thumbs up below it makes you want to do more of these videos for you and I love to hear we have to think if you have some advice for jewelry or if you have your own question for your business maybe we’ll profile you in one of these challenge posts so thank you and we’ll see you on the next episode you you
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