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While trying to outrun competitors, entrepreneurs often stuff their digital products with bright animations, diverse features, and stunning ads, but forget about the user experience (UX). But without a thoughtful UX design, your users won’t be able to appreciate all the benefits of your website or app.
Nowadays, UX design is valued and included in the software development process. Still, some entrepreneurs order web design services and wonder why so much attention is paid to the UX. Let’s look at six reasons why it’s worth investing in your UX.
Reduce development costs
UX design is a complex task that includes research, design, testing, and enhancement. All this is done to fully meet customers’ needs. One of the main deliverables of a UX design service is a product prototype, which helps to reduce the cost of development.
First, a prototype allows you to precisely estimate the cost and time for development so you know in advance what budget you should prepare and can stick to it.
Second, during the design stage, you should define all key features and show how they will look in your product, create the users’ full path and ensure all your users’ goals are achievable. Thus, you won’t keep adding features during development that are unnecessary but still money- and time-consuming.
Third, the prototype is a subject for testing. Even user testing is applied during UX design to ensure the product meets your users’ expectations and is easy to navigate.
Increase revenue
Have you ever wondered why people constantly prefer the same service? Yes, the answer is UX design. Users want to achieve their goals as quickly and easily as possible, and UX design helps them do that.
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