‘Mompreneur’ Balances Running a Business with Life at Home

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this Sunday is Mother’s Day in the United States and most of us will probably end up sending a mom some flowers and taking them out for the customary brunch but for the more daring maybe a crash course on writing a business plan will make for a more enduring gift Suzanne pratt explains this is Reagan Moya Jones mother of four business mogul and mom preneur that’s right mom preneur a female business owner who juggles the role of mom and entrepreneur for Moya Jones the path to mogul hood was circuitous while working days of The Economist at night she started a company that made swaddling blankets she toiled at both jobs for several years before Eden n/an/a became a 40 million dollar powerhouse I did that because I chose sleep deprivation over financial hardship so I didn’t want to give up a well-paying job her famous swaddling blankets can be found in stores like this one here in Brooklyn in fact many kid products are created by mompreneurs suggesting the Parenthood just might be the mother of invention in the u.s. these days mompreneurs are everywhere entrepreneur magazine devotes a section of its website to them and the growth of mompreneurs is part of a larger trend of female entrepreneurship according to an American Express study in the last 15 years the number of female owned businesses is up 59% communications expert in mompreneurs stephanie has her own says social media is fueling the growth they are more involved in social media than any other American demographic and there are expertise in that and their passion for that has led them to start a number of businesses that are social media related there’s also the belief that running your own business means flexible hours but Moya Jones says that’s a myth I give myself less of a break working for myself than I ever did working for anybody else because you never leave it you know it’s just it it follows you everywhere that may be but it’s unlikely to stop moms who might have a passion for profits Suzanne Pratt CCTV New York