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As the regular season has ticked over into the playoffs, the NBA finals are just around the corner. The 16 teams who reached the playoffs will be battling it out to win their conferences and be there in the finals, starting on 2nd of June 2022.
Last season’s champions the Milwaukee Bucks are there again though the odds of the NBA finals currently favor the Phoenix Suns who had an extraordinary regular season in the Western Conference.
Reaching the playoffs and even to the finals has a huge impact on the brand of the organization.
Basketball is considered to be the second biggest sport in North America, behind the National Football League (NFL) and ahead of Major League Baseball (MLB).
The sides who reach the finals will obviously become more talked about and will aid their brand as a team.
NBA has agreed huge deals for television rights which, despite the high salaries of players, often will cover running cover salaries. It may be some way behind the NFL, who in 2021 signed a $110 billion deal, eclipses the NBA deal which in 2016/17 TNT and ESPN upped their contracts to $24 billion.
These contracts will help teams in their financial planning and building the rosters to win as well as entertain. Once reaching playoff games and into finals, more fans can be drawn in with the right kind of branding.
The Miami Heat did this well between 2010 and 2014 where they were dominant while having some of basketballs most exciting players.
In 2010/11 Miami had a huge amount of space on their salary cap and hit free agency hard, adding Chris Bosh and LeBron James to their roster. Adding these two alongside Dwayne Wade, the “Big Three” where set to entertain and bring wins to the state of Florida.
The Heat built their brand around these three players and averaged the highest road attendance in 2013 with 19,393 spectators per game. They were the highest rated NBA side on national… Read More
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