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When we think of some of the greatest CEOs in modern times, what made them special? First, Steve Jobs commanded a room and not only sold you Apple products but also a completely new idea of the future. Second, Robert Iger took Disney into a new era, expanding beyond the original Disney brand and introducing exciting ways to craft stories. Finally, Mark Zuckerberg brought people the world over closer together through a form of connection that hadn’t existed before.
These CEOs traveled unique paths to reach their status, but they share one thing in common. We remember them. Whether inspirational or controversial, they have a carefully crafted image that places them firmly in the public consciousness. Tim Cook is continuing the Apple legacy, but it’s impossible to forget the awe that Jobs inspired. And Bob Chapek may be finding ways to incorporate the intellectual property that Disney acquired during Iger’s era. Still, we remember Iger as the CEO that brought Disney to new heights and territories.
These CEOs cultivated and developed their images, creating a persona the public wouldn’t soon forget. So how can a CEO today aim to be as memorable as those who came before them? It all starts with their image. These steps outline a few ways for the image-conscious CEO to write their legacy.
6 Steps to Cultivate Your Image as a Modern CEO
1. Hone your public speaking skills.
Why was it that Jobs’s speeches were so magnetic? He followed a formula called Monroe’s Motivated Sequence, which had been used for centuries by some of history’s greatest orators. He followed a path set by his predecessors but expanded it and made it his own.
Public speaking is a skill any image-conscious CEO needs … Read More
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