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We hope this Editorial, that was specialy found for you, to think of Tactics to add momentum into your own online business venture.
SEO for small businesses is a process to optimize and improve ranking online. It helps search engines like Google to properly understand your pages, content, and listings to better rank them for relevant search queries.
It’s an organic way to improve your online presence, improve brand awareness, and drive consistent quality traffic to your doorstep. Further, it’ll help generate qualified leads that can increase your sales & revenue. Here are a few DIY tips that small businesses can implement right away:
4 DIY Tips Small Businesses Can Implement to Improve Their SEO & Ranking
1) Optimize Local Web Presence
Most of the sales for small businesses come from their local customers. Thus, it makes sense to optimize your local web presence. It starts with adding and claiming your Google Business Profile. Once you’ve claimed & verified your GBP, update business info like Name, Address, Phone Number (NAP), working hours, and location marker.
Build more local citations and links for your GBP profile. Next is to encourage and incentivize customers to leave a review. These are the most used local SEO ranking factors and conversion factors as described in this infographic on local SEO. Local SEO Ranking Factor
2) Optimize Website with Keywords
Keywords are search terms that customers use to find your small business online. Including relevant keywords that your target audience uses to find services similar to yours can help improve your rankings.
What else you can do is research long-tail, LSI, and location-specific keywords using tools like Ahrefs, SEMrush, or others. Prepare a list of keywords in excel that you can use when optimizing your website content.
You can also use keyword research tools to determine your competitor… Read More
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