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About 96% of 33 million small businesses in America use social media for marketing purposes. YouTube’s monthly active user base is 2.5 billion, making it a robust tool for spreading brand awareness even among new viewers. Interestingly, this platform is the second-most popular search engine, especially for hobbyists. In 2023, the channel created $31.5 billion in revenue through advertising. The site receives over 122 million visitors daily, and over 100 million are premium subscribers. What does this mean? Creating YouTube content with powerful keywords and thumbnails can be the best decision if you want to expand your brand’s global reach. Its algorithm doesn’t bury your video to promote or showcase newer ones. At the same time, you can share these videos on various channels to attain different goals.
If done right, your brand can get excellent exposure even in Google searches, generate more leads, witness better conversions, help diversify your marketing efforts, etc. The question is – who should make YouTube videos for you? While DIY ideas sound appealing, professional services can be more trusted with tasks like brand awareness. You can contact video production companies Bay Area for it. Share your goals with them and see what they suggest. Watch how they reciprocate your thoughts and requirements. If their approach resonates with your imagination or seems much better, you can select them. Of course, budget will be a thing. Nevertheless, hiring an agency is helpful because it will have all the tools and equipment to deliver top-notch video content. Agency people can handle the entire video-making process end-to-end.
The Do’s and Don’ts: Make your Marketing Videos Relatable for Success in 2025
YouTube video production process
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