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Linkedin is a great place to find new business connections. However, sending mass business emails on the platform is not for the faint of heart. While it is possible to send messages to many people at once, the odds of getting a response from any one contact are slim to none.
The trick is to select a target list that is targeted but not too broad. For instance, you may want to opt for a smaller group of first-level contacts. Alternatively, you may choose to contact only those of a certain age or demographic. You can even filter your contacts by company, location, tag, and title.
The Benefits of Sending Mass Business Emails on LinkedIn
Whether you have been using LinkedIn for years or are just getting started, there are some advantages to sending LinkedIn mass emails. These include the fact that InMails tend to be viewed 166% more often than emails. Plus, shorter InMails have been shown to receive higher reply rates.
Open Rate Is 166% Higher Than Email
Using LinkedIn’s InMail to connect with prospects and customers is no doubt a worthwhile exercise. It’s the ideal way to stand out from the crowd and the odds are you’ll get a response. If you’re having trouble figuring out how to go about it, the company has an official email help page that’s a must-read.
There’s a lot to be said for using LinkedIn’s InMail feature, not the least of which is the fact that it’s a proven way to boost open rates. Unlike traditional email, LinkedIn restricts the number of Message Ads per member, thereby eliminating duplicates from the inbox. It also has an award-winning InMail team to boot. Keeping the email inbox in check is a top priority for salespeople.
Combining LinkedIn Promo And Email Marketing
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