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Shopper marketing is a type of marketing approach that focuses on appealing to the right people in the right contexts. Despite a long history of proven success, this strategy is still underutilized in the overall economy.
Why is this the case? What makes it so valuable? And how can you harness its power for your own business?
What is Shopper Marketing?
Let’s start with the basics of shopper marketing. It is all about directly influencing the behaviors of your most important customers. It’s about finding the right demographics to target, better understanding those demographics, and then designing large, omnichannel campaigns that target those demographics directly. It’s also about reaching those demographics with marketing and advertising messages that encourage them to buy your products when they’re most likely to buy them.
Shopper marketing is a broad term that encompasses many different tactics and strategies. Writing online content, displaying direct advertising, packaging your product, and positioning your product on store shelves are all strategies that could play into your overall shopper marketing strategy.
The Benefits
Why is shopper marketing so beneficial for brands?
Focused relevance
Audience targeting is arguably important for all kinds of marketing and advertising strategies, and for several reasons. In shopper marketing, you’re going to take audience targeting to the next level, getting to know your audience even better and influencing their behavior as much as possible. Accordingly, you’ll benefit even more from the advantages of audience target. Your marketing tactics are going to be more relevant to the people exposed to them and you’ll minimize competition in the process.
Strategic flexibility
Shopper marketing isn’t just one strategy; it’s a combination of many different strategies under a single umbrella. Because of this, there’s no single… Read More
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