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I’m Erik Huberman, and I have a simple rule for email: if you wouldn’t say it out loud, don’t write it that way. Email is a conversation, not a lecture. Too many people write like they’re turning in homework. That style sounds smart, but it fails at the only thing that matters—getting your point across and moving people to act.
My stance is clear. Write emails that sound like a real person. Don’t dress them up. Don’t add fluff. Speak plainly, with intent. This matters because teams lose time and trust when messages feel stiff, confusing, or passive. Clarity wins deals, solves problems faster, and builds better relationships. Formality for formality’s sake does none of that.
The Core Idea
Emails should be conversational, direct, and useful. I push my team to test this in a simple way. If a message reads like a term paper, it’s not ready to send.
“When people write emails as if it’s an academic exercise versus a communication, I always try to tell people that… I make the person actually stand up and read it to me.”
“Would you ever say that to me? Email should be conversational and less formal.”
That quick read-aloud test exposes the problem. If it sounds stiff out loud, it will land flat in an inbox. We write the way we think we’re supposed to—but effectiveness beats polish every time.
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What Actually Works
People respond to messages that feel human and clear. Your reader should know what you want, why it matters, and what comes next—in a few seconds. That’s the bar. Keep the words short. Trim the throat clearing. Get to the point.
And yes, you can still be professional without sounding like a robot. Friendly and direct is not sloppy. It’s respectful. It saves everyone time.
Quick Rules I Use
These are simple, but they change outcomes fast.
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