Strategic Points to help you prepare for the Sale of Your Internet Business

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hi my name is ron matheson i’m a senior vice president with website closers calm we’re a boutique brokerage that represents a be entrepreneurial sellers of online businesses this focus comes in various forms including ecommerce sites ebay sites online business to business sales online service websites amazon accounts and many others now today’s segment is going to deal with four strategic points to help internet business owners prepare for the sell of their business whether you’re selling a bricks and mortar business an e-commerce business a service based website a software application or some other digital asset it can be a somewhat daunting scary concept our brokers have been trained to ensure that our clients are made comfortable with the entire process sometimes this means taking a step back from the mindset of selling to a mindset of preparing a strategy to sell now obviously the key is to maximize the value of the business to the extent possible and thus the strike price and that’s where we excel what we have found in our experience is that a properly followed exit strategy is what propels a business to a successful sale unless a happy ending the more effort spent on strategy to prepare for the eventual sale and understanding the factors that make a business sellable the more attractive your business will be to prospective buyers and this all oftentimes helps put a buyer in a position to be successful upon the transfer of the assets now to help sellers begin thinking about exit and how to sell an internet business we’ve created a line of thoughts as follows number one will seasonality impact the sale if a business it has sales flow that’s it has a seasonality to it the timing of a sale can be important the best time to sell can be identified by reviewing the year-over-year financials and looking at trends once a closing period has been identified then one can back plan accordingly to identify the right time to list the business for sale now number to document your processes while it can be time-consuming it will save you and a buyer a lot of heartache down the road if you ensure that business operation processes are written down in an organized manual that can help lead a buyer along the path as they learn the ins and outs of the business this doesn’t need to take any specific form but should be informative enough that someone fresh in the industry would easily be able to pick up the manual and run the company number three be aware of your financials some business owners focus their operational activities on their customers and growing their businesses and they leave the financials to their accountants and while this isn’t necessarily a bad way to operate when it comes time to selling the business they should take some time to sit down with their accounts and advisors and to fully understand the company’s financial trends where they can cut and make any changes necessary you know that will help the company prepare for an exit now this understanding will be key when it comes time to discuss the valuation and what buyers will be looking for on the financial front number four prepare to deal good savvy buyers will usually find a number of ways to structure a deal usually and a method that best suits his or her business model we coach sellers to prepare to be negotiated with prepare to get into acute minutiae of the business because buyers want to ensure that the information you’re providing is true sometimes this process can be hard to swallow for sellers so it’s wise to have the brokerage team at website closers help prepare you for this process making it easier to swallow for all parties now there are many more factors that go into selling an Internet company so if you have any questions about the process as at website closers calm we invite you to call or email us at info at website closers calm or call us at 800 2511 559 and we’re going to give you a step-by-step approach to our methods so that you’ll have absolute confidence in our ability to represent you during your exit thank you for listening today and for additional videos on selling businesses go to youtube and type in website closers