The Hard Truth about Running a Small Business – Clate Mask

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there’s just nothing like the thrill of taking a product or service that you that you come up with create on your own and then getting it out to market watching it sell and get used and make a difference in the people’s lives of those people who are using it there is a financial realm of challenges there’s a social realm of challenges and then there’s a mental and emotional realm of challenges and so I’ll just kind of touch on some of those so so financially it is you will make more money per hour flipping burgers no doubt about it I mean there’s just a period of time where there are so many things that you have to do that you don’t get paid for that the work that you do that you actually get paid for is is just a small part of the time that you’re spending in your business there are websites to create and business cards to do and and strategy to come up with and and all kinds of communication and marketing there’s just so many things that you have to do you have to go into it with a with a bootstrap shoestring budget mentality where your personal your personal take-home pay you are counting on it being next to nothing even nothing if at all if at all possible to live on savings for a period of time so you can literally make nothing from the business so how does that sound go spend all this time all this energy and make nothing don’t we love entrepreneurship I was so great I paid my mortgage on the 30th day that it was late for like eight months in a row I mean it was and it was just an absolute you know it was just a struggle and a mad dash and just a crazy wild goose chase every month to try to scrape up the money to be able to pay my mortgage and there are taxing taxing times when you’re in that early stage and relationships suffer you know sometimes families don’t make it through that sometimes you’re there’s you know there’s divorce and separation and lots of hard and hurt feelings because the business requires everything you’ve got it requires everything and that is a hard thing for people to realize before they actually do it if you allow the business to completely dominate your family will struggle and then that kind of takes me to the second realm which is the social realm you’re not gonna see your friends for a while you’re not gonna go do fun stuff you’re not gonna go out and hang out you’re just not gonna do those things and you know I remember times where I’d see friends I hadn’t seen him for a long time and they kind of be like man he used to be a lot more fun we used to do a lot of fun stuff together and you kind of have to sacrifice some of the less important relationships for a period of time your mind plays such games on you and there’s so many ups and downs and you know such a roller coaster that it’s just really easy to to get down and to be in in kind of a negative funk and you know when you’re not making money and you’re not accomplishing goals and it’s taking way longer than you thought and and a customer’s complaining about this and your spouse is saying we don’t have money for that and you know there’s just so many things that mount that it just becomes it just becomes just a brutally challenging mental game to get through and that is the thing that I think is what what breaks down most entrepreneurs and prevents them from achieving the success that they that they originally sought and you know in the first place everybody has skeletons has issues they deal with I guarantee you they’re gonna come out when you’re trying to run a business and so if you don’t want to face some of those things then you’re gonna have a hard time running a business because you got to face some of that stuff if you’re gonna win if you’re gonna overcome still overcome these things you know that’s that’s why I talk sometimes about the triumph of the human spirit because you’re beating it you’re you’re beating down things that are that that would hold back most people or specific specifics challenges that you’ve had in your life that you know they’re trying to hold you back you’ve got to you’ve got to overcome overcome those things there no doubt there were time there were times where I was delusional about what we were doing I think I think the thing for entrepreneurs is to err on the side of passion so if you’re that accept that there might be times that you’re going to be a bit delusional about it and just be conscious of that and recognize that you know other people are going to have some perspectives outcomes are are determined by our thoughts that our thoughts lead to our words our words lead to our beliefs our beliefs lead to our actions our actions lead to our habits and our habits lead to our outcomes and so thoughts words beliefs actions have its outcomes the outcomes that we want can literally be created by the thoughts that we choose to feed our system I think that entrepreneurs will serve themselves very very well to get very clear on their purpose their values and their mission get clear on that their core and then the advice becomes a lot easier to filter and distill you