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You know how it feels when you download a new mobile game, touch to start it, and within seconds you’re either hooked or ready to uninstall it? There is a word for what just occurred to you. The 30-second rule, as coined by game creators, has silently shaped every mobile game you’ve ever played.
When was the last time you gave a mobile game more than half a minute to justify its worth? We live in a world where our phones buzz with notifications every few seconds, we read through social media at breakneck pace, and waiting thirty seconds for anything feels like an eternity. Mobile game makers have figured this out, and they’re creating entire games around catching your interest in that short period of time.
Why Do Our Brains Want Instant Gaming Gratification?
Your brain handles launching a gaming app quite differently than it does when you sit down with a console controller. When you turn on your PlayStation, you are psychologically ready for a voyage. You’ve set aside time, maybe collected some snacks, and are ready to devote an hour or more to an event.
However, when you hit the game icon on your phone while waiting for your coffee or sitting on the bus, your brain goes into a whole other mode. You’re searching for anything that will capture your attention and provide a fast burst of enjoyment before your coffee is ready or your stop arrives.
This isn’t simply about shorter attention spans, though it certainly plays a role. Years of quick digital satisfaction have changed the way our brains function. Every social media like, text message answer, and search result has educated our neurological circuits to expect quick rewards. When a mobile game takes too long to become fascinating, it is up against years of training that te… Read More
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