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LinkedIn has recently announced its growth, touching the 810 million users in more than 200 countries and geographical areas.
With nine million connected companies, ten million active workers and an average of one hundred thousand articles published every week, this is definitely a place where you can build and market your online presence.
If you want to leverage the power of LinkedIn, here are nine essential tips to use this social network to the fullest.
1. Customize Your URL
Customizing your profile URL helps you look more professional. Also, it will be easier to share and will not be dispersed among the thousands of profiles that contain simple numbers.
Doing this is very simple. You just need to enter the profile settings and click on “Edit profile URL”:
In this way, you can insert name and surname instead of the string of numbers, making it more personalized and palatable. This little trick will allow you to show how careful you are with personal branding.
2. Enter The Link Of Your Website
Instead of the predicted field in the contact list, use the Portfolio section.
You can add different jobs, links and descriptions, to create an attractive profile for your contacts.
Make sure you include all those jobs that really made the difference and that completely represent your business profile.
3. Add a Relevant Cover Image
Using a proper cover image that is relevant to your niche will help your profile visitors identify what you do, at first glance.
If you own a company, you can use a graphic designer to create a cover image that is the same for all your employees. In this way, the concept of belonging to a community will be strengthened.
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