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Marketers today face many challenges when trying to rank their sites.
The ever-changing Google search algorithm means that you constantly need to tweak your SEO strategies to rank higher on the search engine results pages (SERPs).
With over 200 ranking factors to consider, it can get tough to keep up. What makes it even trickier is that not doing so can cause your website to get downranked.
But are there some ranking factors that matter more than others?
Yes.
In this post, we examine the factors that you should pay more attention to if you want to improve your website’s rankings on Google.
Let’s dive in.
Important Google Ranking Factors
Here are the most important ranking factors for Google that you should know.
1. Page Experience
In 2020, Google announced that page experience signals would affect rankings come 2021.
But what are page experience signals?
They perceive a user’s experience as they interact with web pages. This means optimizing for the user experience factors across devices and browsers and meeting user expectations.
But which factors does this include?
Core Web Vitals: These quantify vital aspects of a visitor’s experience which include website load time, interactivity, and content stability during loading.
Mobile-friendliness: How easily can users use your site on any mobile device?
Safe browsing: Your page has no malicious content.
HTTPS: Visitors can safely visit and use your site.
Non-intrusive interstitials: Your site has no pop-ups that prevent the user from accessing the main content.
Image via Google
So how do you optimize for this ranking factor?
If you’re still in the beginning stages of creating yo… Read More
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