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by Bruce Cleveland, Founding Partner at Wildcat Venture Partners and author of “Traversing the Traction Gap“
As we continue our exploration of the Traction Gap Framework® – a step-by-step approach that startup teams can use to go from ideation to preparing to scale – I will walk you through the principles. The first post drilled down into the often-overlooked notion of “market-engineering” and why it’s so critical. In part 2, we covered what exactly the “gap” in the Traction Gap Framework is, why traversing that gap is such a challenging phase for startups and what you can do to give yourself the best chance to accomplish this goal.
In this final post, I’ll review the foundational building blocks that all companies must continuously measure, refine and optimize if they are to avoid hitting the rocks where so many other startups meet their ruin.
Structuring Your Startup for Success.
At Wildcat, we recommend benchmarking your startup against the four core architectural pillars of the Traction Gap Framework: product, revenue, team and systems. Each has specific requirements linked to each stage and value inflection point of the Traction Gap journey. Understanding these requirements will help ensure your success.
For a startup to succeed (aka gain traction and grow), it’s imperative to understand these four pillars and how each relates to its ability to successfully transition from an idea into a thriving company.
Product Architecture.
Product architecture – the collection of defining technologies, applications and features in your product – is one of the fundamentals critical to achieving traction. Most early stage startups tend to do well in this area because entrepreneurs generally launch their startups believing they ha… Read More
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