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You launched. You got a site live. Maybe traffic trickles in, maybe it doesn’t.
Either way, you’re probably not sure what’s actually working and what is broken under the hood.
That’s what a professional SEO audit is for. And for bootstrapped startups running lean, it’s one of highest ROI things you can do with a weekend afternoon. One founder I spoke with found a robots.txt misconfiguration that had blocked Google from crawling 60% of their site. The fix took five minutes.
This checklist is not exhaustive. It’s built for founders who don’t have a dedicated SEO team and can’t afford to spend weeks on this. Hit these items first and fix what’s broken.
1. Crawlability and indexing
If Google can’t find your pages, nothing else matters. Start here.
Open Google Search Console.
Check the “Pages” report for indexing errors.
Look for pages stuck in “Discovered – currently not indexed” or flagged with crawl errors. These are pages Google knows about but won’t show to anyone.
Next, check your robots.txt file.
Visit yourdomain.com/robots.txt and make sure you’re not accidentally blocking important sections. (I’ve seen startups block their entire /blog/ directory without realizing it.)
Then submit an XML sitemap through Search Console. Most CMS platforms generate one automatically but verify it exists and actually lists the pages you care about.
2. Site speed and Core Web Vitals
Google has made page experience a ranking factor and users are impatient. Run your homepage and your two or three most important pages through PageSpeed Insights. You’ll get scores for both mobile and desktop, p… Read More
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