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Are you frustrated by sudden disruptions in ongoing campaigns due to Google’s stringent ad spending limits? Advertisers and small business owners struggle to overcome sudden bans, restrictions and spending limits that make Google Ads an expensive and challenging advertising investment.
Despite the massive lead generation and conversion potential of Google’s display and search ads, marketers are unable to scale campaigns due to innumerable restrictions. Advertisers managing multiple campaigns for different clients cannot make do with Google’s newly introduced monthly spending limits as they require a sizable budget to secure tangible results.
Faced with such frustrating restrictions, businesses cannot consider pouring more money into their regular Google ad accounts. Instead, upgrading to a Google ads agency account is a wiser investment as it will help bypass all restrictions to ensure unrestricted campaign scaling.
Read on to explore how shifting to a Google agency account can help you overcome spending limitations and maximize ad spend.
Understanding Google’s Spending Limits
Since June 1st, Google allows advertisers to set account level monthly spend limits, which coupled with daily, monthly and lifetime budgets supported more control and transparency. While the introduced of monthly spend limits did simplify account management for multiple clients, it didn’t allow advertisers to maximize ad spend for greater returns.
Google offers two firmly implemented spending limits that ensure businesses don’t have to pay more than their daily or monthly limits.
Daily Ad Spend Limit
Google sets the daily spending limit after doubling the account’s average budget per day. This limit serves as the highest price the platform will charge you… Read More
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