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Cricket was once a heartbeat sport—bursts of national fervor around ICC events, then long spells of regional silence. Today the game beats like a humming turbine, powering economies, algorithms, and fan communities every month of the year.

During aviator bet, commentators joked that the sport would never sell out January-through-December; yet in less than a decade India’s IPL, the Women’s Premier League (WPL), and the United States’ fledgling Major League Cricket (MLC) have merged into a continuous carnival, turning old scheduling logic upside down and spawning a billion-dollar franchise marketplace.

From Short Season to 12-Month Economy

Until 2008, most cricketers broke for the winter unless their national boards arranged a tour. Domestic championships struggled for broadcast windows, and sponsorship money gravitated toward quadrennial World Cups. The advent of the Indian Premier League cracked that mold: a six-week T20 blaze with Bollywood razzmatazz showed that condensed entertainment could out-earn five-day Tests.

Fifteen seasons later, IPL media rights trade on par with the NFL and English Premier League. In parallel, smaller tournaments leapfrog across the calendar—Big Bash in December, SA20 in January, PSL in February, IPL in April-May, The Hundred in July-August, CPL in September, MLC in July. Cricket now functions like a rotating carnival where players, analysts, and fans hop from venue to venue, app to app, seldom facing an off-season. Sponsors relish the never-dark stadium lights; broadcasters package “365-day cricket” bundles to advertisers hungry for stickier audiences than mainstream TV can promise.

IPL: Blueprint of the Billion-Dollar League
Media Money and Valuations

The IPL’s 2023-27 broadcast and digital rights sold for US $6.2 billion. Pe… Read More

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