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Importing goods by sea can be daunting for small companies starting up their business activities. Unlike land parcel carriers, sea transport includes massive volumes of cargo over considerable distances with a number of handovers between the carriers, terminals and customs organizations. Without trackability of the location of your container, you are exposed to stockouts, surprise demurrage charges or lost delivery opportunities. A basic understanding of container tracking will allow you to manage your supply chain with greater confidence, guide your logistics counterparts and keep your customers satisfied.
Why container tracking matters
When you buy an FCL ( full container load ) or LCL (less-than-container load ), you essentially give up physical possession of your freight until it arrives at the destination port. Tracking bridges the gap by giving you timely updates on the status of your container:
Inventory planning: Be aware when to receive your merchandise so that you may prepare warehousing facilities or reserve downstream transportation.
Cost control: Prevent detention and demurrage charges by sensing potential delays in advance and making alternative plans.
Customer satisfaction: Give your buyers or internal stakeholders precise delivery estimates.
Risk management: Identify incidents such as port congestion, customs delays or transshipment delay and react accordingly.
Every status change—whether it’s a “loaded on board” notification or a customs hold—travels through a network of carriers, terminals and intermediaries. Understanding which parties generate each milestone not only clarifies why some events might take longer to register, but also points you to the right source for questions and escalation.
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