Types of Online Business Models

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hello and welcome to the start an online business training Imogene Mota and in this video we’re gonna go through the online business models the key online business models that will cover our advertising affiliate marketing lead generation software as-a-service ecommerce consulting and other online services and information products for each of them we’re gonna take a look at some examples so that you can understand better how each of these models works let’s get started with advertising this is a personal development blog that is monetized with advertising this one right here is an ad this is an ad if you scroll down you can see that this is another ad and further on this is another ad so the way this model works is that you provide content you have your blog and for example you write articles on a certain topic you drive targeted traffic to your blog and then each time a visitor clicks on an advertising banner you get a certain amount of money let’s move on now to affiliate marketing we have here a digital photography website that is actually monetized also with advertising this is an ad and this right here is an ad but he also use affiliate marketing in order to monetize their website let’s take a look at this camera review if you scroll down at the end of the review you are presented with an option to buy the camera but when you click SHOP NOW you are redirected to a third-party web site in this case amazon.com and you can buy your camera here and the way this business model works is that when you buy this camera on Amazon then Amazon will pay you a commission for referring this client to them and this is how you make money okay let’s move on now to lead generation this is a lead generation site in the field of cosmetic and neuromuscular dentistry pay attention to this form right here the potential clients for this doctor will fill in this form and each potential client is a lead the way this model works is that you can get paid for each lead that you generate in this case let’s say that for each lead you send to this doctor you get $30 and this is how you make money all right software is the service what does this mean these are services that are web-based so they are like a software but instead of installing a software on your machine you get access to them in the cloud in this case leadpages is a service that allows you to create beautiful opt-in pages sales pages webinar registration pages and so on and in order to get access to its features you need to pay a monthly subscription let’s take a look there are three plans available here one for $37 67 and respectively before $97 so you can choose one of these plans and you pay them and this is how they make money but this is a slightly more sophisticated business model because you need to develop a software you need to take care of the whole infrastructure of the customer service and so on but it’s definitely a very lucrative business model let’s move on now to ecommerce you probably already know what ecommerce is because for example amazon.com is the biggest e-commerce website so everybody knows about it but in this case I selected a smaller website to see how they make use of e-commerce Minho’s comm is the website that sells backpacks so when you land on the website you read the features and everything and you’re convinced to buy this backpack then you click on this get my backpack you can add it to cart and then you purchase it so the thing with e-commerce is that it’s a slightly more involved business model because you need to take care of providing the products of selling them you need to take care of customer support so it’s a bit more complex probably it’s not the best business model to consider in the beginning but it’s definitely want to keep in mind for the future consulting let’s take a look at Neil Patel who is a very well-known internet marketer and entrepreneur and he is offering on this page consulting services let’s take a look at the page he starts by presenting with the results that he was able to generate for some of his top clients and then we can see the type of services that he’s offering search engine optimization media traffic boosting he can help you increase your website conversion he can help you drive community engagement through blogging and finally he can help you leverage paid advertising so if you’re interested in a consultation with Neil you can fill in this form and then reserve your consultation so if you would like to monetize your expertise your knowledge online via being a consultant or coach this is a very lucrative business model to consider finally let’s take a look at information products this is a personal development blog mark and Angel calm they have lovely articles by the way but when you get on this page you can see that they wrote a little book so click on this banner and then you are presented with a bit more details about the e-book so you can buy the e-book the audiobook or the bundle and this is how you can make money this is one of the most common business models used online write an e-book and sell it let’s also take a look at udemy.com you can find here a variety of online courses on various topics most of them are in video format which is one of the most popular formats nowadays so this is another option for you develop your own online course and sell it by a udemy or via another online platform all right thank you for joining me in this tutorial later on we’ll also cover the best model to get started with but till then thank you and see you in the Nexus