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My favorite thing about being an entrepreneur? My business has allowed me to become the most authentic version of myself. However, it wasn’t always an easy journey to get here.
As I’ve reached a high level of success in my own business and coached hundreds of six- and seven-figure female entrepreneurs, I’ve seen one theme repeatedly: Financial success is amazing, but with business growth comes added external pressure — pressure from your team, your advisors, and even your customers.
Some have felt pressured to launch a new product, even though it wasn’t aligned with their vision for the company. Others feel like they can’t be vulnerable now that they have an audience and employees watching their every move.
When everyone has an opinion, it can be hard to hear your own voice. But as an entrepreneur, finding a way to connect with your true self is crucial for sustainable, long-term business growth.
Authenticity is the key to building trust, forming meaningful connections, and standing out from your competition. It helps you attract wildly loyal customers, become a more effective leader, and inspire your team.
In my work, I’ve also seen that entrepreneurs who prioritize authenticity are more fulfilled, more resilient, and more confident decision-makers. That’s because there’s no conflict between their inner and outer worlds — they’re in alignment, and as a result, they’re at peace with themselves.
My story
I can’t write about authenticity without mentioning a time when I felt very far away from my true self.
I worked in banking for 17 years, juggling my roles as a single mom to two daughters, a full-time caretaker to my sick mom, and a high-level executive. Behind the scenes, I suffered from almost daily panic attacks — but my corporate job represented security, so I stayed … until I was laid off.
Like many people, ge… Read More
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