What to Sell Online: 8 Strategies for Finding Product Ideas Part 1

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it’s no secret that having a great product to sell is a critical component of any e-commerce business but coming up with product ideas can be challenging and it sometimes feels like everything has already been done however there’s still plenty of product opportunities out there if you just know where to look this two-part video series will show you eight opportunities and strategies that you can use to help you start generating product ideas today tip number one find opportunities and keywords creating a business around keyword opportunities is all about strategically finding search phrases that are high in volume and low to medium and competition in other words instead of building a business around something you’re passionate about you build one based on what people are searching for in Google to get started looking for product opportunities based on keywords you’ll want to head over to Google’s free keyword planner tool which allows you to determine how many searches are being made for a particular term how much competition there is and related terms so if you’ve got a handful of product ideas or areas of interest type them into Google’s keyword planner to see which keywords offer the most favorable opportunity from a search volume and competition standpoint if you’re not familiar with Google’s keyword planner and how to determine what makes a viable keyword opportunity take a look at the beginner’s guide to keyword research for e-commerce which is linked below this video tip number two is all about taking a brand building opportunity approach which is very different from an SEO approach this involves developing a superior understanding of your customer crafting unique brand and carving out a special spot in your customers mind now a big part of building a compelling brand is being able to position your products in a new or unique way an example of a retailer that has done this is DODOcase an iPad case manufacturer they operate in an extremely crowded and competitive space however they are able to differentiate their brand by creating cases that are hand crafted using traditional artisan bookbinding techniques and if that’s something you want you can only buy from them tip number three identifying customer pain points taking a minute to think about pain points and little annoyances in your own everyday life could be just what you need to come up with the next great product idea active hound is a great example of a brand that solved a customer pain point after talking to other dog owners at their local park they found out that a major gripe among pet owners are that dog toys are too expensive and they don’t last understanding this inspired them to create a line of ultra durable dog toys that can take some serious chewing tip number four is all about customer passions and when customers are passionate about something they’ll likely spend more money golfers are notorious for spending thousands of dollars to lower their score by even one stroke take black milk clothing for example which was created after the community of the founders blog too many tights exploded noticing the passion and opportunity around women’s tights he created black milk clothing today black milk is a multi-million dollar company that’s grown to over 150 employees and distributes its products globally they do a great job of piggybacking on pop culture with their designs which allows them to tap into passion audiences and customers from a range of different areas keep these strategies in mind when thinking of your first product or niche and you’ll be well on your way thanks for watching and be sure to check out part 2 of this video where we’ll outline four more strategies for finding your first product coming up with product ideas can be challenging but there are no shortage of opportunities and part two of this video will show you four more strategies and opportunities that you can use to help you start generating product ideas today