What to Sell Online in 2018: How to Choose Products

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What to Sell Online: How to Choose Products (2018) Alright, so you’ve been thinking about starting
an online store. You’re ready to get out of the rat-race
and escape the 9-5, or at the very least, start a side-hustle that you can call your
own. You’re willing to learn about marketing
and driving traffic, and making sales but… There’s just one problem… you don’t know what to sell. Hey, what’s up world, I’m Tommy Walker
with Oberlo, and today, we’re going to talk about how to find and evaluate products to
sell online. If you have any questions, or want to share
your experiences, drop them in the comments below, and I’ll be sure to get back to you And if you like what we’re talking about here, consider subscribing, so you can
get new videos every week. Ok, so first, not knowing what to sell is
is totally normal. I’ve talked with hundreds of entrepreneurs
over the years, and this is without a doubt one of the most common barriers to entry,
even the most successful people I’ve met have run into when they’re first getting
started on a new thing. Second, it’s not even really that big of
a problem, especially once you have some tools and strategies to guide the product ideation
and evaluation process. It actually becomes really easy to figure
out what products you want to sell and whether or not those items will be profitable. So let’s start with one of the most obvious
ones. [Brainstorming]
Ok, so I know “brainstorming” might sound a little cliche, but hear me out. Good brainstorming sessions aren’t just
about catching ideas out of thin-air and putting them down on paper or in a google doc, but
rather are guided by questions that will put your mind in the right direction. When figuring out what you want to sell online,
you should ask yourself: What hobbies do you have and what products
are needed to support that hobby? What kinds of non-utility type products do
you find yourself buying for indulgence or leisure? What “utility-based” products – like phone
cases or usb cables – do you buy to serve a specific function. What kinds of products do you think are cool,
but you don’t have the lifestyle to justify supporting it. I’d highly recommend keeping track of your
different ideas in a spreadsheet or a real life notebook, so you can look at it later
and identify any themes that may emerge. Another question you should ask yourself honestly
at this stage too is: Do you want to sell things you would buy yourself OR do you just want to sell products that you know people will
buy, without concern about what those products are. I’ve known entrepreneurs who fall into both
camps, so I’d be interested to hear your thoughts in the comments below. Ok, next. Ok, so by now you should have different product ideas, or have found a specific industry – like
men’s fashion, or office essentials has caught your attention. Once some themes have started to emerge from
your brainstorming session, you’ll need to do some research to find out how many other
brands are selling and competing in the same space. If there is a specific product or product
type you’d like to sell, search around online to see how other websites are pricing, advertising,
and marketing the same product. How do they position it? What kind of photography do they use? How are they writing their product descriptions? What other products do they sell that complement
that item? You see, for most people, marketing and sales
is something that happens to them. There’s almost a disconnect in our minds
that when we see products featured on a shelf at a store or on a website, that these were
the deliberate choices made by another person with the sole purpose to get someone to buy. But, when you take a critical approach to
analyzing and dissecting these choices when you’re trying to figure out what to sell
online, you can develop an appreciation for how an inventory is selected for their complementary
attributes, and how the overall aesthetic of the store ties everything together. An exercise worth trying is finding a niche
store in your city or town, and simply take notes on how different products are grouped
near each other. One example is how surrounding this modeling
clay at my local craft store, you’ll also find various sculpting tools, project books,
and accessories that enhance the sculpting experience. It’s also important to realize, especially
when you’re just starting out, that you don’t need to go too big to begin with. You don’t need to start a craft store, if
you want to specialize in selling a handful of sculpting materials and educational materials
really well. Websites like Instagram and Pinterest are fantastic for finding niche products to sell
and to validate whether or not those products generate a lot of interest. For example, I personally have an obsession
with journals. By simply typing in “journals” in Pinterest,
you can see a wide variety, from marble covered journals, to classy leather bound journals,
productivity journals, pocket journals, to journals that look like they’re straight
from a fantasy world. With just a single search, it’s easy to
see not just how many varieties of journals are out there, but how each style of journal
may also lend itself to it’s own kind of store. For example, this traveler’s journal would
feel at home in a store that specializes in selling travel products and accessories. This fantasy journal may be part of a store
that sells role-playing game items or specializes in selling this specific style of journal. And this artist’s journal may pair nicely
with various art supplies. On Instagram, you can also search keyphrases
related to the products you’re thinking of selling, and see if there are any influential
accounts that sell similar products, or look like targets for potential partnership. Also, if you’re still unsure of what to
sell, spending some time researching the hashtag #ad can reveal different kinds of products
instagram influencers are being paid to promote. Ok, so this is where the product plug comes in, you ready? Oberlo Supply is a great place to find various
products from multiple categories that you can sell online through trusted dropshipping
suppliers. Many of the suppliers in the Oberlo supply
network have products that are themed and related, making it easy to pick and choose
which products you’d like to carry on your own website. Once you’ve found the products you’d like
to sell, simply click add to import list, and all of the product details, images, and
descriptions will be added instantly to your Shopify store for you to edit. Oberlo supply is one of the fastest ways to
find products to sell online, and you can start adding products to your website in minutes
when you sign up for the forever-free plan. If you want to learn more about Oberlo Supply
or want to start finding things to sell right away, check out the link in the description
to sign up for an account today. And if you want to know more about how all
this works, or what dropshipping is, click on the card to learn more about dropshipping. Now that you’ve been doing this research
on what to sell, let’s see if we can find some ways to gauge the demand for your products. [ Google Trends] Google Trends is an under-appreciated tool
by Google that allows you to see the trends in search volume for different keyphrases
over a long period of time. Typing a phrase into Google Trends can give
you an idea of whether a phrase is part of a rising trend, part of a fad, has steady
long-term interest, or has a strong seasonality to it’s interest. For instance, a search for the phrase “matcha
tea” reveals a trend that’s been steadily on the rise since 2011 with interest peaking
near the beginning of every year. This gives you an idea that the matcha tea
market may be a good one to enter if the trend continues to rise, but since the trend has
been rising for several years, expect strong competition, and a lot of extra work to stand
out from other matcha tea sellers. The phrases Fidget Spinners and Hoverboards
on the other hand reveal a sharp increase and decline in interest in a short period
of time. That’s because these products were part
of a buying fad, and consumers couldn’t get enough of them. Many dropshipping merchants are constantly
on the lookout for these kinds of buying trends, because if you can identify the trend early
enough, you can cash in by being one of the few early sellers of a product that’s in
high-demand. The counter to both of these trends however
are fairly steady trends, such as the phrase “diary” Notice how the trendline is fairly stable
even over several years? That’s a pretty good indication that the
market for diary products has reached maturation, and has proven itself over time. There are pro’s and cons to a steady trend. In the pro column, you’ve got a product
that has a fairly steady demand, so there’s a fairly good chance it’ll sell. In the cons column, because the market has
been validated to the point of steady search trends, there’s likely a lot more competition,
meaning you’ll have to work twice as hard to make sure the product and your website
as a whole stands out, and the audience you’re marketing to is unique. And finally, there are downward trends such
as the phrase “USB Flash Drive” Now, while it may seem like selling a product
that’s on a downward trend is a bad idea, it’s may be a mistake to write the product
off entirely. Similarly to being first to sell trending
products, selling products that are on a downward trend could provide you with the “last one
standing” effect, where your customers are happy to buy from you, while saying “I can’t
find these anywhere anymore!” Are there products you should
avoid selling? There are really two camps of thought on whether
or not there are certain products you should avoid. In one camp, there are dropshippers that will
recommend to be always be on the lookout for trending or fad products like fidget spinners
or hoverboards, because there won’t be as much competition in the beginning, so you
can potentially tap into a big money maker before everyone else. In the other camp, there will be dropshippers
who recommend that you operate in stable markets, like fashion, fitness, phones, and beauty
because they’re proven money-makers and will often have trending products that generate
a lot of interest and demand. Really, neither of these approaches to product
are better than the other, and what comes down to is your own tolerance and skill. If you know you’ve got the skill to turn
something like a fidget spinner into the “next big thing” than you should absolutely cash
in. If you’d rather only sell “safe” items
like , sunglasses, watches, and bracelets knowing you can make your products stand out
over the millions of other options available, then that’s the route you should go. The only things you should absolutely avoid
are selling copyrighted items, or items that are restricted, banned, highly regulated,
or blacklisted by your payment processor. For a complete list of blacklisted products,
follow the link in the description below. Generally speaking, just try and make it easy
on yourself, and find products that don’t require a ton of extra work to sell. Ok, and finally… You may have noticed I didn’t mention any specific products you should sell right now,
and that’s because the list of top selling products is always changing. And just as a quick reminder, Oberlo gives
you access to millions of products you can sell online in minutes. If you’d like to find the best products
to sell online right now be sure to check out the links in the description below. And I’m serious, I’d really like to know,
do you want to sell things you would buy yourself and feel connected to OR do you just want
to sell products that you know people will buy, without concern about what those products
are. Alright, that’s all I’ve got for today. Hit that subscribe button and notification
bell if you’d like to be the first to know when we release a new video. We’ll be adding new dropshipping videos
each week where we’ll be sharing some of our best secrets! Thanks a lot for watching and, until next
time, Learn Often, Market Better, Sell More.